Golf Datatech, LLC Completes The Brand Identity In Golf Study (BIIG), Golf’s First Comprehensive Report On The Top Brands In … Continue reading
The Study Suggests Category Sales have peaked, however market is still larger than wedges, about the same size as putters. Golf … Continue reading
2016 Serious Golfers & Social Media…a continuation of the recently released Multi-Media Evolution Study
The 2015 Multi-Media Evolution Study investigated the evolving media landscape facing Serious Golfers, and focused primarily on one-way communication platforms … Continue reading
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- Total year 2015 sales results for golf balls, woods, irons, putters, wedges, footwear, gloves, bags, men’s and women’s shirts, tops, bottoms and outerwear are now available. Call 888-944-4116 for more details and pricing.
- YTD October 2016 compared to 2015 retail sales – Footwear -6.3%, golf gloves -2.2% and golf bags are -7.9% on and off course combined.
- YTD through October 2016 US On and Off Course Retail Dollar Sales vs. 2015: Drivers -13.0% / Fairways -18.2% / Hybrids -10.9% / Irons -4.4% / Putters -6.6% / Wedges +3.5%
- YTD through October 2016 – US Golf Ball retail sales -4.8% over 2015 and unit sales were -6.8%. Average dozen price $30.98 which is up 2.1% YTD through October.
- US Golf Apparel YTD through October 2016 – US retail sales On and Off Course Combined Men’s Shirts,Tops and Bottoms down 4.7%, Women’s Shirts, Tops and Bottoms down 6.1% and Outerwear was down 9.7% over October 2015 YTD.
- October YTD 2016 vs. October YTD 2015 US Rounds Played were up 0.5%. Call us at 888-944-4116 or email us at email@example.com to be added to the monthly report email distribution list.
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