Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.

Latest Headlines

  • 2015 Distance Measuring Device and Channel Segmentation…updated versions of these very popular consumer research studies are now available!  Go to Purchase Reports then select Consumer Research to find out more.
  • 2014 Annual Retail Market Share Reports…now available. Total year sales results for golf balls, woods, irons, putters, wedges, footwear, gloves, golf bags and apparel.  To learn more or to order call 888-944-4116.
  • February YTD 2015 Retail Reports – Spikeless Golf Shoes 46.7% of all US golf footwear retail dollar sales through on and off course golf shops. Avg. price spikeless $88.56, avg. price for spiked shoes $94.20.
  • YTD February 2015 US On and Off Course Retail Dollar Sales vs. YTD Februray 2014: Drivers +15.8% / Fairways -5.3% / Hybrids +3.5% / Irons 0.0% / Putters +6.7% / Wedges +7.5%
  • YTD February 2015 US Golf Ball retail sales up 6.0% over same period 2014 and unit sales were up 1.8%.  Average dozen price $29.30 which is up 4.1% over YTD February 2014.
  • US Golf Apparel YTD February 2015 Report – US retail sales On and Off Course Combined Men’s Shirts,Tops and Bottoms up 5.9%, Women’s Shirts, Tops and Bottoms up 7.1% and Outerwear was up 5.9% over YTD 2014.
  • February 2015 vs. February 2014 US Rounds Played were down 2.7% and YTD up 0.9% on a national level.  Contact us at to find out how you can be added to the monthly report email distribution list.
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