Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.

Latest Headlines

  • 2015 Distance Measuring Device and Channel Segmentation…updated versions of these very popular consumer research studies are now available!  Go to Purchase Reports then select Consumer Research to find out more.
  • 2014 Annual Retail Market Share Reports…now available. Total year sales results for golf balls, woods, irons, putters, wedges, footwear, gloves, golf bags and apparel.  To learn more or to order call 888-944-4116.
  • YTD November 2014 Retail Reports – Spikeless Golf Shoes 46.0% of all US golf footwear retail dollar sales through on and off course golf shops. Avg. price spikeless $89.57, avg. price for spiked shoes $97.77.
  • Total year 2014 US On and Off Course Retail Dollar Sales vs. 2013: Drivers -6.6% / Fairways -16.1% / Hybrids -12.0% / Irons +1.2% / Putters +4.6% / Wedges +14.0%
  • Total 2014 US Golf Ball retail sales down 4.0% over same period 2013 and unit sales were down 5.5%.  Average dozen price $28.96 which is up 1.7% over 2013.
  • US Golf Apparel 2014 Report – US retail sales On and Off Course Combined Men’s Shirts,Tops and Bottoms up 1.0%, Women’s Shirts, Tops and Bottoms up 1.4% and Outerwear was down 1.9% over 2013
  • December 2014 vs. December 2013 US Rounds Played were up 0.5% on a national level while total year 2014 vs 2013 US Rounds Played were down 1.7%.  Contact us at to find out how you can be added to the monthly report email distribution list.
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