Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.

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  • 2014 Mid-Year Retail Market Share Reports now available. First half 2014 results for golf balls, woods, irons, putters, wedges, footwear, gloves, golf bags and apparel.  Call 888-944-4116 for more details.
  • Women In Golf 2014…consumer study that explores the segment of the golf market that many believe is critical to the future of golf’s growth.  Available in August.  Call 888-944-4116 for more details.
  • YTD June 2014 Retail Reports – Spikeless Golf Shoes 44.1% of all US golf footwear retail dollar sales and 46.4% of unit sales through on and off course golf shops. Avg. price spikeless $90.14, avg. price for spiked shoes $99.14.
  • YTD June 2014 Retail Reports US On and Off Course Unit Sales vs. YTD  2013: Drivers -9.0% / Fairways -12.4% / Hybrids -12.8% / Irons -2.6% / Putters -5.3% / Wedges +15.5%
  • On/Off Course YTD June 2014 Golf Ball retail sales down 5.4% over same period 2013 and unit sales were down 7.3%.  Average dozen price $28.91 which is up 2.1% over YTD June 2013.
  • Golf Apparel YTD June 2014 Report – US retail sales On and Off Course Combined Men’s Shirts,Tops and Bottoms up 1.8%, Women’s Shirts, Tops and Bottoms down 1.1% and Outerwear was down 4.6% over YTD June 2013
  • May 2014 vs. May 2013 US Rounds Played were up 0.9% on a national level while YTD through May 2014 vs 2013 US Rounds Played were down 1.9%.  Contact us at info@golfdatatech.com to find out how to receive the monthly reports.
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