Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.

Latest Headlines

  • YTD February 2014 Retail Reports – Spikeless Golf Shoes 44.3% of all US golf footwear retail dollar sales through on and off course golf shops. Avg. Price Spikeless $88.75
  • YTD February 2014 Retail Reports US On and Off Course Unit Sales vs. YTD  2013: Drivers -9.0% / Fairways -3.0% / Hybrids -6.6 / Irons -3.0% / Putters -4.3% / Wedges +4.3%
  • On/Off Course YTD February 2014 Golf Ball retail sales down 7.8% over same period 2013 and unit sales were down 10.8%.  Average dozen price $28.15 which is up 3.4% over YTD February 2013.
  • Golf Apparel YTD February 2014 Report – US retail sales On and Off Course Combined – Men’s Shirts down 4.4%, Women’s Shirts down 12.0% and Outerwear was down 6.1% over YTD February 2013
  • Feb 2014 vs. Feb 2013 US Rounds Played were down 4.6% – YTD through Feb 2014 vs 2013 US Rounds Played were down 4.1%.  
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