Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.

Latest Headlines

  • Pyramid of Influence 2014 found that 58% of serious golfer respondents indicated they normally let the price of new technology come down before purchasing.
  • Pyramid of Influence 2014 found that on average the serious golfer spent 18% less on golf equipment than they did in 2007.
  • May 2014 Retail Reports – Spikeless Golf Shoes 44.4% of all US golf footwear retail dollar sales and 46.8% of unit sales through on and off course golf shops. Avg. Price Spikeless $91.35
  • YTD May 2014 Retail Reports US On and Off Course Unit Sales vs. YTD  2013: Drivers -7.8% / Fairways -10.0% / Hybrids -11.1% / Irons -1.6% / Putters -5.4% / Wedges +17.3%
  • On/Off Course YTD May 2014 Golf Ball retail sales down 4.3% over same period 2013 and unit sales were down 6.2%.  Average dozen price $28.82 which is up 2.1% over YTD May 2013.
  • Golf Apparel YTD May 2014 Report – US retail sales On and Off Course Combined Men’s Shirts,Tops and Bottoms up 2.2%, Women’s Shirts, Tops and Bottoms down 2.0% and Outerwear was up 0.4% over YTD May 2013
  • May 2014 vs. May 2013 US Rounds Played were up 0.9% on a national level while YTD through May 2014 vs 2013 US Rounds Played were down 1.9%.  Contact us at to find out how to receive the monthly reports.
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