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Golf Datatech Unveils 2012 Mid Year Apparel Market Reports

Industry’s Leading Research Firm Captures Men’s & Women’s Golf Apparel Sales Through Mid-Year 2012 Showing a Significant Increase
ORLANDO, Fla., July 15, 2012… Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, reports that retail apparel sales through June 2012, showed significant increases over same period 2011. The Semi Annual 2012 Golf Apparel Market Reports are now available for subscribers and all participating golf retailers.”We are continuing to see some exciting trends in the golf apparel industry, with sales in every channel showing positive growth,” said Tom Stine of Golf Datatech.
The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed below), as well as define the market leaders in every category.
Among the key general findings for the Semi Annual 2012 Apparel Market Reports were the following:

Men’s On-Off Course Golf Apparel
Compared to mid year 2011, the sale of men’s shirts, including short and long sleeve, increased 10.9%.

In regard to men’s tops, which include sweaters, vests and fleeces, sales have revealed a significant increase of 10.4%.

Compared to YTD June 2011, the sale of men’s bottoms, including pants and shorts, showed a significant increase of 19.6%.

Women’s On-Off Course Golf Apparel
For women’s shirts, including short and long sleeve, there was a 7.1% increase in sales.

Compared to mid year 2011, the sale of women’s bottoms, including pants and shorts, resulted in an increase of 1.3%.

Companies included in the monthly reports are:
Adidas
Ahead/Kate Lord
Antigua
Ashworth
Ben Hogan
Bette & Court
Bobby Jones
Bugatchi
Byron Nelson
Callaway
Carnoustie
Cutter & Buck
EP Pro
Fairway & Greene
FootJoy
Forrester
Gear For Sports
Greg Norman
Harry Vardon
Isisport
Izod
Jamie Sadock
Lija
Lilly Pulitzer
Liz Claiborne
Mizuno
Monterey Club
Nicklaus Sportswear
Nike
Oxford
Page & Tuttle
Peter Millar
Ping
Polo/Ralph Lauren
Sport Haley
Straight Down
Sunice
Sun Mountain
Sunderland
Tail
Tehama
Tommy Bahama
Tommy Hilfiger
Travis Mathew
Under Armour
Zero Restriction

Golf shops that are interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see a sample report should contact Tom Stine at info@golfdatatech.com or 407-944-4116.

About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom.

Contact:
Michele Kruchkowski Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116