Golf Datatech, LLC was established in 1995 as the golf industry’s premier source of accurate and timely data on retail sales, inventory, pricing and distribution of golf products. In 1999, Golf Datatech expanded into consumer research through syndicated and proprietary studies utilizing its unique expertise and knowledge of the golf industry, ultimately developing and utilizing its exclusive and proprietary database of Serious Golfers.
In 2005, Golf Datatech extended its reach into Europe forming a strategic partnership with Phillip Barnard and Crossover Technology, producing the first-ever electronically driven retail sales reporting system for the golf industry in the United Kingdom. Three years later, reports were added covering the golf market in Sweden, with further expansion into other European markets under consideration.
The three principals of Golf Datatech, LLC, John Krzynowek, David Overmyer and Tom Stine have close to 100 years of combined experience in research, sales and marketing of golf products and golf media, while Phil Barnard has been intimately involved in the U.K. golf market since 1995.
Retail Sales Reports
Golf Datatech’s Retail Sales Reports are the gold standard of the golf industry and represent the only true measure of market share, average selling price, inventory and distribution of golf products in the world. Golf Datatech retail reports include data in eight hard goods product categories (golf balls, woods, irons, wedges, putters, golf footwear, bags and gloves) and seven apparel categories (men’s shirts, tops and bottoms; women’s shirts, tops and bottoms; and outerwear) through an exclusive network of On Course Golf Shops and Off Course Golf Specialty Stores in the United States, the United Kingdom and Sweden.
Syndicated Consumer Studies
Golf Datatech’s Consumer Research conducts a strategic and revolving menu of syndicated research studies targeted to assist in the sales and marketing of all golf products. These studies include:
- Golf Product Attitude and Usage (GPAU) studies of the club and ball categories both in the United States and the United Kingdom. This research taps into the attitudes of serious golfers regarding the various brands of balls and clubs, brand awareness, value ratings, as well as their opinions on golf media, golf advertising and the influence of the Internet. These comprehensive research studies, conducted since 1999 in the United States and 2009 in the United Kingdom, provide important long-term trends in purchasing behavior and brand perceptions.
- 2011 Distance Measuring Device Study, the first of its kind, was compiled with data from nearly 1,800 golfers in the spring of 2011 from our exclusive database of serious golfers that represent roughly 80% of the golf retail purchasing market (approximately five million golfers). Learn their purchase habits and usage levels for Distance Measuring Devices as well as their attitudes and opinions toward the category and favorite brands.
- Teaching, Training & Instruction Aids is a comprehensive independent study conducted on the topics of golf instructions, golf schools, golf training aids, golf books, and DVDs. In December of 2010 we surveyed 1,586 golfers and asked about their purchase habits, attitudes and opinions trending this information with the results from the 2004 and 2007 studies.
- Golf Retail Channel Segmentation Report was conducted in late fall 2003, summer 2005 and again in 2008 is the most in depth and comprehensive analysis ever of serious golfers shopping and buying habits ever undertaken. Find out where serious golfers shop as well as their purchase patterns covering mass merchants, wholesale clubs, catalogs, sporting goods stores, Internet retailers, Internet auctions as well as the traditional on and off course channels.
- The Custom Club Fitting Survey is the first independent research dedicated to understanding how the consumer views the custom club fitting process in general, how the consumer rates the benefits of custom fitting and which brands are taking a leadership role in the process. The survey is conducted nationally with 1,000 serious golfers who have been custom fit for golf clubs before.
Proprietary Consumer Studies
Golf Datatech Proprietary Studies are designed and conducted to address the specific brand and product issues of individual clients. Generally, these consumer studies are developed by Golf Datatech at the direction of the client and are executed against the Golf Datatech Database of Serious Golfers via online interviews. Golf Datatech also has extensive experience conducting trade research within the various channels of retailers that sell golf equipment.