Research that Connects the Industry

Established in 1995, Golf Datatech was created to provide the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting. The company is owned and managed by industry veterans John Krzynowek, Dave Overmyer and Tom Stine.

Golf Datatech is golf’s only provider of retail market research reports that track the market share, price points, inventory and distribution of golf products through an exclusive network of On-Course, Off-Course, Sporting Goods Stores and Mass Merchant channels of distribution.

Golf Datatech also conducts national consumer surveys that provide golf marketers with an in-depth understanding of the attitude and usage preferences of serious golfers throughout the country. These reports are conducted in person, twice annually, in geographically segmented studies to capture the pulse of what affects the buying decisions of serious golfers. The results of the reports are made available quickly in order that they can be used on an actionable basis rather than reactionary.

Golf Datatech consulting services cover a wide array of objectives. Some of the primary functions are: custom test market sales reports for new products against competitors’ products; background information on the golf industry and strategic planning for companies wanting to enter the golf industry. The combination of golf marketing experience that Golf Datatech’s three principals offer, make them uniquely positioned to provide both strategy and execution of marketing plans.

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