Proprietary Research

Internet Based Research

Research that is timely is the most cost effective. Traditional consumer research conducted in person, over the phone, or via email has two primary inherent drawbacks: Time and Money. It frequently took several weeks just to collect the data, then several more weeks to complete the data processing. The bigger the survey and the larger the panel the more it cost and the longer it took.

Golf Datatech took the lead nine years ago, creating a timely, cost effective system for developing actionable consumer research utilizing Serious Golfers, those golfers that play the most rounds and spend most of the money on golf equipment, golf travel, golf apparel, and in greens fees and dues. Golf Datatech has built an exclusive Internet database of golfers, including a broad range of serious golfers (screened to meet criteria as a serious player) who have accepted an invitation to participate in surveys about golf equipment, golf technology, golf travel, and much more. These active players are extremely willing to share their interest in golf via Golf Datatech surveys conducted over the Internet on our secure server. This avenue allows large and small surveys to be conducted in a few days rather than several weeks or months. It also allows the cost to be a fraction of what it would be in more traditional surveys requiring printing, mailing, return postage, travel, phone calls and personnel.

Golf Datatech develops and conducts a wide variety of online research for companies in the golf industry. Regardless of your product or your service, if it is within the golf industry, Golf Datatech can help you stretch your marketing dollars by understanding your target market more thoroughly. A few examples of projects completed by Golf Datatech in the past decade of proprietary consumer research are:

Ad Tracking
Brand & Model Awareness, Trial & Usage Levels
Heavy Up Advertising Tests
Brand Equity Evaluations
Ad Concept Testing
New Product Test Markets & Product Concept Testing
Golf Travel Destination
Trade Opinions and Attitudes

Contact info@golfdatatech.com to learn more about Consumer & Proprietary research or call 888-944-4116