Retail Market Reports
Methodology
Methodology
The Golf Datatech golf shop audit program is designed to provide continuous, reliable data of unit sales, dollar sales, inventories and distribution of golf balls, golf clubs (woods, irons, putters and wedges), golf bags, golf shoes and golf gloves at both on-course pro shops and off-course golf specialty stores. The audit is conducted as two separate studies. One audits the on-course pro shop channel of distribution and the other audits the off-course golf specialty shop channel of distribution. The final results of each study are combined when completed to create a total on-course and off-course look at the market.
We collect the information directly from the computer cash registers of our network of over 600 pro shops and 250 off-course golf specialty shops. To learn more about the Retail Market Share Reports or audit methodology, please contact us.
