Golf Datatech provides the golf industry with specialized market research covering retail sales, inventory, pricing and distribution, along with consumer attitude and usage studies and strategic sales and marketing consulting.    

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  • 2018 Retail Market Share Reports with sales results for golf balls, woods, irons, putters, wedges, footwear, gloves, bags, distance measuring devices, Men’s and Women’s shirts, tops, bottoms and outerwear are now available. Call 888-944-4116 for more details and pricing.
  • YTD December 2018 compared to 2017 Total Retail Dollar Sales – Footwear +6.0%, Golf Gloves +1.9% and Golf Bags are +4.8% On and Off Course combined.
  • YTD through December 2018 U.S. On and Off Course Retail Dollar Sales vs. 2017: Drivers +0.3% / Fairways +2.0% / Hybrids +11.5% / Irons +10.4% / Putters -1.4% / Wedges +13.2%.  
  • YTD through December 2018  – U.S. Golf Ball Retail Sales +0.3% over 2017 and Unit Sales were -0.5%.  Average dozen price $32.69 which is +0.8% YTD through December.  
  • U.S. Golf Apparel YTD through December 2018 – U.S. Retail Sales On and Off Course Combined Men’s Shirts,Tops and Bottoms down 6.3%, Women’s Shirts, Tops and Bottoms down 11.9% and Outerwear was up 1.5% over December 2017 YTD.  
  • Nationwide Rounds Played for December 2018 were down 7.7% and YTD Rounds are down 4.8% over 2017.  Email us at to request the monthly reports. Courses can participate and receive reports by clicking here.
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