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TaylorMade celebrates boom in white metalwoods

TaylorMade’s market share in metalwoods has increased dramatically in 2011. Combining sales of the new white-headed metalwoods (which includes the Burner SuperFast 2.0) and the older TaylorMade metalwoods with dark heads, the company’s most recent market share in units was 35.7 percent, while its dollar share was 41 percent as measured by Golf Datatech, the golf industry’s authoritative source of sales and inventory figures. To read the full story click here.