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SBJ Golf Sales Trends

    

 

  • January 9 – 15, 2012 

Golf sales trends

The golf industry received welcome news in 2011 that, through the first three quarters, sales for apparel and equipment were up a combined 3.7 percent, according to Golf Datatech, which tracks results at retail. While sales are still well below pre-recession levels, the year’s growth has retailers encouraged that the bounce back will continue in 2012. One of the largest growth areas was drivers, which also happen to be some of the highest-priced golf items. Spurred by new product launches by TaylorMade and Titleist, overall driver sales were up 17.1 percent in dollars and 4.2 percent in units.