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Measuring Demand

MEASURING DEMAND     Web Street Golf Daily Press Sept. 7, 2012 

Its an anomaly but in a good way. There aren’t many, if any golf courses around the world that can make the same claim. In a world where new is constantly considered better, old in this instance, never loses its sex appeal with golfers. The desire of visiting golfers to play the famous Old Course at St oldcourseAndrews Links shows no sign of waning as applications for the 2013 season flooded in earlier this week, the first chance to request a tee time for next year.

More than 1,900 applications were received by St Andrews Links Trust, which manages the seven Links Trust courses at the Home of Golf, after the process opened at 10 am BST, Wednesday morning, an increase on the previous record of 1,800 applications set for 2012. The Old Course is renowned around the world as the place where golf was first played and has hosted 28 Open Championships, more than any other venue, with the likes of Bobby Jones, Jack Nicklaus, Seve Ballesteros and Tiger Woods among its champions.

Golfers are invited to apply online directly to the Trust for Old Course tee times each September for the following year. Although demand exceeds the number of times available, there is a ballot or lottery system in operation, which is drawn 48 hours ahead of play, and tee times can also be booked on the other Links courses. Euan Loudon, Chief Executive of St Andrews Links Trust, said, “We are encouraged to receive such a high number of tee time applications. Normally in the second year after the Open Championship we would expect to see applications flatten off but this year has seen record numbers apply. These are still challenging times in terms of the economy so it is important for Scottish golf tourism that we continue to see high numbers of visiting golfers choosing to come to play here and elsewhere in Scotland.”

The tee time applications will be processed in the coming weeks and golfers will be notified directly if their applications have been successful. Visitor green fees in high season, has been increased by £5 to £155 for the Old Course in 2013.