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Golf Datatech Releases Second Study on Growing Popularity of “Spikeless Golf Shoes”

Golf Datatech Releases Second Study on Growing Popularity of “Spikeless Golf Shoes”

Results Show that an Evolution from ‘Traditional’ to ‘Athletic’ Styles is Underway

 ORLANDO, Fla., June 4, 2013 … Golf Datatech, LLC (www.golfdatatech.com), the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has released a follow up to its 2012 study designed to further assess the expandingpopularity of spikeless golf shoes.

 The study surveyed 1,500 golfers from Golf Datatech’s exclusive Serious Golfer database and results suggest that an evolution is on the horizon, as golfers are changing their opinion on the most important attributes to consider when purchasing a new pair of shoes. Many respondents revealed that they were less concerned with “traditional and conservative” aspects of the product, and more with its “lightweight and athletic” factors. However, while over 90% of the respondents were aware of spikeless shoes, only 39% have ever purchased a pair.

“Although growing quickly in the past two years, the spikeless category has yet to fully resonate across the broader base of golfers,” said John Krzynowek, Partner, Golf Datatech. “Until there is a significant new impetus to change, such as a large scale switch by Tour players to the spikeless products, it is likely the spikeless sub-category will struggle to surpass 50% market share. However, the study makes it very clear that of those golfers who have bought spikeless models, the vast majority will buy them again.”

For more details or questions about the study results, please contact Golf Datatech at info@golfdatatech.com or call 888-944-4116.

About Golf Datatech, LLC

Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels.  In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting.  In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe.  Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.