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Iron Sales Surge In May

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PURING IT … July 17, 2013    

May and June are typically the best months for golf retailers,but sales of irons this past May are the strongest they’ve been in years. According to Golf Datatech’s latest report, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales). For the month, iron sales totaled more than $72.4 million on more than 950,000 units sold (a 6.8-percent increase in units and 9.5-percent gain in dollars compared to May 2012). Natural replacement cycles play a factor, but it seems clear that the fast-face technology found in affordable iron sets is resonating with consumers. More good news: Some of those hotface irons are receiving mid-season price cuts. Adams, Callaway, Cobra, Mizuno and TaylorMade are all offering discounts of $100 or more on recently introduced iron models. —Mike Stachura