New Study Investigates The Golf Apparel Purchase And Ownership Habits Of Serious Golfers;
Golf Datatech, LLC, the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has released a comprehensive 2020 Golf Apparel Study. The study investigates the golf apparel purchase habits of serious golfers, was introduced at the 2020 PGA Merchandise Show.
“The apparel category is the most complex and splintered business segment in the golf industry,” said John Krzynowek, Partner, Golf Datatech, LLC. “Not only is there a plethora of products (shirts, tops, sweaters, vests, pants, shorts, skorts, leggings, etc.), there’s nearly an infinite number of colors, patterns, and SKU’s. Yet with all the complexity of the product, there’s very little hard data available to help guide the brands as they steer their business toward success. Golf Datatech’s goal is to provide apparel companies with data they can use to make smart decisions about selling and elevating their brand.”
A part of the 2020 Apparel Study, Golf Datatech analyzes the triggers that entice golfers to make purchases, the retail outlets they turn to, as well as the brands they prefer and their opinions of golf apparel pricing. A total of 1,000 Serious Golfers participated in the study, answering questions regarding the apparel they purchased for the purpose of playing golf. Among the key topics investigated include:
- Annual apparel spending and average price for golf shirts/tops purchased;
- Number of shirts/bottoms owned and number of various apparel pieces purchased in the past year;
- Unaided favorite apparel brands and aided brand ownership;
- The golf apparel purchase process for golf shirts/tops and bottoms;
- Online Purchase habits;
Golf Datatech also has Retail Sales Data by month for the Apparel Category (since 2010). The data is broken down into Men’s (Shirts, Tops, Bottoms), Women’s (Shirts, Tops, Bottoms) and Outerwear (Gender neutral) and Retail Apparel Data can be purchased specifically to suit your product offerings.
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