The market research firm announced on Aug. 25 that U.S. golf equipment sales reached the all-time greatest single-month retail sales total since the company started tracking data in 1997.
Golf Datatech, LLC reported that in July 2020 total equipment sales hit $388.63 million. The last time sales were close to this much was in June 2007 ($368.1 million) and June 2006 ($364.0 million).
“July’s sales results were fantastic, considering everything that has transpired this year,” said John Krzynowek, Partner, Golf Datatech, LLC. “And, while golf equipment retail sales still remain down in overall year-over-year sales, we’ve seen significant improvement since May when they were down 31.4% year-to-date.”
Four equipment categories also set all-time monthly sales records: balls, irons, wedges and gloves.
“Golf is surging through the COVID-19 pandemic, as it is a perfect outdoor social distancing recreational activity, and the retail results confirm what a lot of retailers and PGA Professionals have been feeling,” Krzynowek said. “Hard goods have fared especially well, clear evidence that people are playing golf and spending on equipment.”
Krzynowek is hopeful that the current upward trajectory of sales will continue into the fall when things usually slow down for the game.
“While nothing is assured in this crazy world we live in today, this year we have the potential of very little college football, few youth activities, and curtailed travel for work and with the family, all of which might leave people at home with the opportunity to play more golf and buy more equipment,” he said.