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Apparel Ahead of Pre-Covid Numbers

Total Apparel sales thru the On/Off Course Specialty channels fell by 3.7% for the month of January compared to 2021, but were up 7.4% vs. 2020 (pre-pandemic) and 22.4% v. 2019, suggesting the Apparel business is well ahead of where it was prior to Covid.

Two of eight product categories were down in January, with both women’s shirts (+5.9%) and men’s bottoms (+9.3%) the only two gaining over prior year.

Unit sales were significantly lower in most apparel product categories, and only strong average selling prices were able to keep dollar sales from being well below prior levels.

On the latest figures, Golf Datatech co-founder John Krzynowek said, “January 2022 was a tough month for both rounds played and apparel sales.  Due to some weather challenges in some of the few markets that are open, golfers did not show up to play, and if they’re not playing, they likely are not buying golf apparel.  Since close to ¾ of all golf apparel is sold in a pro shop, poor weather can have more of a detrimental effect on soft goods.”