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Weather Drives Equipment Sales

February 2022 Summary

Total On-Off Course February ’22:  Dollars +2.6%

Total On-Off Course YTD February ’22:  Dollars +4.2%

February equipment sales continued on an upward trajectory, increasing by 2.6% for the month and up +4.2% on a YTD basis.  The increase was led by consumables which benefitted from excellent weather in key markets that were open.

Worth Noting

-Golf Balls were up 17.8%, while Gloves improved by 21.1%

-In Golf Clubs, 3 of the 4 categories had small declines in dollar sales, with only putters up (+13.3%).

Expert Comment

On the release of February figures, Golf Datatech co-founder John Krzynowek said, “Equipment continues to face headwinds in terms of raw material and component availability, but higher average selling prices allowed the industry to grow in total for the second consecutive month.  Consumables were sharply higher but stick sales of clubs were sluggish.

From a channel perspective, after two years of substantial expansion, Online retail slowed appreciably in February.

It’s worth noting that January and February are small months in the big picture, representing well under 10% of total equipment sales, so March and April will be critical to help understand how the full year is going to shape up.”