US April 2022 Total Equipment Sales
On-Off Course April ’22 vs. ’21 Dollars: -4.9%
On-Off Course April ’22 YTD vs. ’21 Dollars: -2.9%
In the retail sales figures, published this week, we can see that golf ball sales for April fell sharply which might, initially, be a cause for concern. However it’s important to note that, due to supply constraints, most golf ball brands did not offer their traditional spring promotions designed to get the golf season off to a robust start and pre-sell balls for the upcoming season. Due to that shift in sales programming, April and May unit sales will be significantly lower than prior years.
Over to another category, Club sales were off in April 2022 vs. 2021. However, the drop wasn’t as severe as in March and most brands report large back logs of orders. Until component availability improves, sell thru will remained constrained. On a YTD basis, 2022 total club sales (woods, irons, putters and wedges) are 4.4% below 2021 but 48% ahead of 2019.