Boom Month for Apparel’s Largest Category

The stats are just out for the Golf Apparel market based on August retail sales.  Great to see Golf Apparel sales for the month were up +5.3% and up +8.8% YTD thru August.

It was a big month for men’s shirts: the largest Golf Apparel category – with sales +9%

Said Golf Datatech co-founder, John Kryznowek, “Overall golf apparel sales remained robust thru August, with both the Green Grass and the Off Course Specialty channels gaining vs. year ago.  And compared to 2019, total Golf Apparel sales are up close to 60%, showing just how far ahead the industry is vs. the pre pandemic period.  Good weather during August was certainly very helpful, as men’s shirts and total headwear sales, the largest and second largest categories in shop, were up double digits combined.”

Total Apparel August 2022 (On-Off Course)

On-Off Course August ’22 vs ’21: Dollars +5.3%
On-Off Course August ’22 vs ’19: Dollars +48.9%

On-Off Course YTD ’22 vs ’21: Dollars +8.8%
On-Off Course YTD ’22 vs ’19: Dollars 59.7%

August Sales Show Boom for Wedges

For the second time in three months equipment retail sales thru the On/Off Course channel were up slightly vs. 2021, with August sales increasing by 1.6%.

On a Year-to-Date basis retail sales are down only 1.2% vs. 2021, which was an all-time record year for the category.

The big “winners” for the month were Wedges (+18.2%) and Golf Balls (+8.6%) while the biggest decline were in woods (-13.6%).

Total US August 2022 Retail Market (On-Off Course)

On-Off Course August ’22 vs ’21: +1.6% Dollars

On-Off Course August ’22 vs ’19: +36.3% Dollars

On-Off Course YTD ’22 vs ’21: -1.2% Dollars
On-Off Course YTD ’22 vs ’19: +39.8% Dollars

Strong Numbers for July Rounds Played

Good weather combined with enthusiasm to play the game equated to a strong month this July.  Always one of the largest months of the year for rounds played, July 2022 did not disappoint, led by the Northern half of the country.  Rounds were up 9.6% in the Mid Atlantic, 8.0% in New England and 7.5% in the East North Central – all regions with a strong private course presence, and private course play nationally was up over 7% for July.

On a YTD basis, rounds still trail 2021 by 3.7%, but have closed the deficit for the second consecutive month.  Overall, the popularity and health of the game remains strong, up low double digits since 2019, the last full year without pandemic impact.

Summary

Rounds played +3.6% for the month of July, -3.7% YTD

Private courses +7.3% for July, Public access +2.7%

 

Balls and Wedges Sales Ahead for July

The retail sales numbers have now been released for durables, clubs and distance devices for July 2022.  Total golf equipment sales were less than 1% below July 2021 and 51% ahead of pre-pandemic 2019 levels

Total July 2022 US Equipment Market (On-Off Course)

On-Off Course July ’22 vs ’21: Dollars -0.9%
On-Off Course July ’22 vs ’19: Dollars +51.0%

On-Off Course YTD ’22 vs ’21: Dollars -4.7%
On-Off Course YTD ’22 vs ’19: Dollars +40.3%

On a Year-to-Date basis, 2022 is down 4.7% vs. ’21

Golf balls were the big winner in consumables for the month, up 12%, benefitting from some good weather and improved availability of product.  While wedges led the durables side of the business, also improving by close to 12%, riding the wave of new products.

Woods, which are one of the largest product categories, tumbled by 13% for the month, however sales remain 35% ahead of 2019 levels.

Weather Dictates June Apparel “Winners”

The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21.  What’s more, every segment was substantially higher than in 2019 – pre pandemic.

The largest category of Golf Apparel is Shirts, and sales were only slightly lower than prior year but still elevated in double digits vs. 2019.

The big “winners” in June 2022 were Tops and Outerwear, categories normally associated with less-than-ideal weather conditions.

US June 2022 Total Retail Apparel Market

On-Off Course June ’22 vs ’21: Dollars +2.7%
On-Off Course June ’22 vs ’19: Dollars +47.9%

On-Off Course YTD ’22 vs ’21: Dollars +4.3%
On-Off Course YTD ’22 vs ’19: Dollars +42.9%

 

 

Total Equipment Sales Finally on the Rise

After 3 consecutive months of sales declines, total equipment improved by 0.7% for the month of June, and improved to only a 1.8% decline on a YTD basis.

Compared to pre-pandemic levels in 2019, total equipment sales are running close to 38% ahead.

Four of the nine categories increased, led by balls (+9.5%) and irons (+6.1%), while woods were the worst performing category for the month (-8.7%).

US June 2022 Total Market

On-Off Course June ’22 vs ’21: Dollars +0.7%
On-Off Course June ’22 vs ’19: Dollars +37.7%

On-Off Course YTD ’22 vs ’21: Dollars -1.8%
On-Off Course YTD ’22 vs ’19: Dollars +38.4%
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Good Outlook for Rounds Despite Precipitation

Golf Datetech rounds played report for May 2022

The latest Golf Datatech National Rounds Played Report with results for May 2022 is published today with news that US rounds were down -6.8% May 2022 and down -8.7% when compared to May 2021.

Said GDT co-founder, John Krzynowek, “While rounds played for May were down 6.8%, there were multiple factors impacting play for the month.  First and foremost, 2 of the regions that play the most golf, the west coast and the southeast, had to deal with substantial precipitation in May, negatively impacting play.  While at the same time, Americans across the land are re-engaging with what used to be considered “normal” activities as they move past Covid concerns.  Overall, year to date rounds remain healthy and ahead of pre-pandemic levels by over 8%, but trail 2021 by close to 9%”.

The three-page report contains year over year results for eight regions, all states and several metropolitan areas.

Good Winds for May Apparel Sales

US May 2022 Total Apparel Market

On-Off Course May ’22 vs ’21: Dollars +4.9%
On-Off Course May ’22 vs ’19: Dollars +14.0%

On-Off Course YTD ’22 vs ’21: Dollars +3.8%
On-Off Course YTD ’22 vs ’19: Dollars +21.6%

Summary

Six of eight apparel categories went up in May of 2022 vs. 2021, up 4.9% for the month

On a YTD basis, total apparel sales in dollars were up 3.8%, with growth in all eight categories

Compared to 2019 levels, May of 2022 was up 14.0% and YTD was up 21.6%

Men’s Tops and Outerwear were both up the most for the month of May, improving by 17.9% and 11.3% in dollars. Both of these categories are weather sensitive, and sales increases are often the result of less than ideal weather