New Video: John and Phil Dive into Custom Fitting

“Custom fitting is about creating a great experience. If you can deliver that, you can expect golfers to buy your clubs” (John Krzynowek) In this new video, UK golf data expert and European partner of Golf Datatech (GDT), Phil Barnard, talks to GDT’s co-founder John Krzynowek about the the fast-changing, and increasingly important custom fitting…

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Positive End to Summer Golf

The latest Golf Datatech National Rounds Played Report, with results for August 2023, is now published. In summary, U.S. rounds were up +0.1% for August 2023 and +4.1% YTD, when compared to August 2022. What’s more, five out of eight regions saw improvements over 2022 rounds for the month. Rounds played at public access courses…

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June Sees Highest Month of Golf Apparel Sales Ever Recorded

golf apparel market research by golf datatech

The Golf Datatech market share results for the top lines from the U.S. Golf Apparel market are now published for June 2023 sales. U.S June 2023 Total Golf Apparel Market (On-Off Course) On-Off Course June ’23 vs ’22:  Dollars +5.1%On-Off Course June ’23 vs ’19:  Dollars +55.4% On-Off Course YTD ’23 vs ’22: Dollars +8.7%On-Off…

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Rounds Played News for June 2023

June 2023 rounds played data from golf datatech

The latest Golf Datatech National Rounds Played Report for June 2023 is out now with year over year results for 8 regions, all states and several metropolitan areas It is worth noting that US Rounds Played have been up in 4 of the last 6 months and are up 5.5% YTD. Good weather (moderate temps…

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The True Art of Custom Fitting

Every 2-3 years, Golf Datatech investigates and analyzes the ups and downs and ins and outs of the custom fitting world.  We primarily focus on golf clubs, but also address insights into the appetite of golfers for ball fitting.  As we release the new 2023 study, we are diving deep into how the category continues…

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Q1 Recap: Rounds Played, Golf Equipment and Apparel Sales

Executive Summary The first quarter of 2023 is in the books and the golf economy remains strong, with Rounds Played roughly level (-0.3%) and total sales of equipment and apparel about the same (-1.0%). Despite serious macro headwinds due to uncertainty in the economy during the first quarter of ’23, the golf market hasn’t retreated…

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A Global Look

Our co-founder, John Kryznowek, was recently asked to be a guest contributor for the Global Golf Post. For fascinating insights into the size and composition of various international golf markets, read the article here. If you’re a golf industry professional and would like to understand more about happenings around the world in golf retail, specifically…

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April, The Masters and the Start to the Golf Equipment Season.

April, The Masters and the start of the golf equipment season

For those lucky enough to live or spend winters in the southern climate, the golf season never really ends.  In the darkest days of winter, between January and the end of March, the most significant changes to the game for warm weather golfers are all the extra people trying to get a tee time at…

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The History of Custom Fitting (and why it matters)

The history of custom fitting and why it matters, by John Krzynowek

by John Krzynowek Golf Datatech recently released the eighth instalment of primary research investigating the Custom Fitting of golf equipment, covering 2 decades of change. As the author of all 8 volumes, along with 15+ years of experience in golf club product development and management, prior to joining Golf Datatech, I have a unique perspective on…

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The Art of Successful Custom Fitting

The Art of Custom Fitting by John Krzynowek

By John Krzynowek I’ve been custom fitted for clubs over 50 times, with many of those fittings specifically related to working on Golf Datatech’s custom fitting study, which has been published 8 times since 2001. Because I don’t believe I could accurately author a report on custom fitting without experiencing it for myself, every 3…

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