Expert
Product Launch Boost for Wedges
The US golf retail sales figures are published by us today, with data for June 2024. Total sales for the month were down -2.6%, and fell into negative territory YTD (-0.2%). “While no one likes to blame the weather for business slowdowns, June of ’24 definitely felt a heavy negative impact”. US June 2024 Total…
Read MoreNew Insights into Fastest-Growing Segment
“Seven Million Women Golfers Spending at Levels Never Seen Before!” **New Study Published Summer 2024** The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency. However, before addressing their needs, marketers and…
Read MoreApril Retail Sales a Putt Above
The US golf retail sales figures are published by us today, with data for April 2024. Overall sales YTD remain slightly higher than in 2023, even though April sales were down almost 1%. Shoes continue to be a drag on the overall golf equipment category: down 11% for the month and YTD. Meanwhile the growth…
Read MoreNew Video: John and Phil Dive into Custom Fitting
“Custom fitting is about creating a great experience. If you can deliver that, you can expect golfers to buy your clubs” (John Krzynowek) In this new video, UK golf data expert and European partner of Golf Datatech (GDT), Phil Barnard, talks to GDT’s co-founder John Krzynowek about the the fast-changing, and increasingly important custom fitting…
Read MorePositive End to Summer Golf
The latest Golf Datatech National Rounds Played Report, with results for August 2023, is now published. In summary, U.S. rounds were up +0.1% for August 2023 and +4.1% YTD, when compared to August 2022. What’s more, five out of eight regions saw improvements over 2022 rounds for the month. Rounds played at public access courses…
Read MoreJune Sees Highest Month of Golf Apparel Sales Ever Recorded
The Golf Datatech market share results for the top lines from the U.S. Golf Apparel market are now published for June 2023 sales. U.S June 2023 Total Golf Apparel Market (On-Off Course) On-Off Course June ’23 vs ’22: Dollars +5.1%On-Off Course June ’23 vs ’19: Dollars +55.4% On-Off Course YTD ’23 vs ’22: Dollars +8.7%On-Off…
Read MoreRounds Played News for June 2023
The latest Golf Datatech National Rounds Played Report for June 2023 is out now with year over year results for 8 regions, all states and several metropolitan areas It is worth noting that US Rounds Played have been up in 4 of the last 6 months and are up 5.5% YTD. Good weather (moderate temps…
Read MoreThe True Art of Custom Fitting
Every 2-3 years, Golf Datatech investigates and analyzes the ups and downs and ins and outs of the custom fitting world. We primarily focus on golf clubs, but also address insights into the appetite of golfers for ball fitting. As we release the new 2023 study, we are diving deep into how the category continues…
Read MoreQ1 Recap: Rounds Played, Golf Equipment and Apparel Sales
Executive Summary The first quarter of 2023 is in the books and the golf economy remains strong, with Rounds Played roughly level (-0.3%) and total sales of equipment and apparel about the same (-1.0%). Despite serious macro headwinds due to uncertainty in the economy during the first quarter of ’23, the golf market hasn’t retreated…
Read MoreA Global Look
Our co-founder, John Kryznowek, was recently asked to be a guest contributor for the Global Golf Post. For fascinating insights into the size and composition of various international golf markets, read the article . If you’re a golf industry professional and would like to understand more about happenings around the world in golf retail, specifically…
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