Ecommerce Sales Tracking


Just 10 years ago, online selling was a foreign land.  Today, golf manufacturers and retailers are striving to keep up with consumer demands with products expected to be available to purchase 24 hours a day, 7 days a week.

Essential Insights for a Fast-Changing Landscape

During the early days of the pandemic in 2020-2021, when brick and mortar stores closed their doors, online sales became the primary means of purchasing golf equipment. In 2022, as life returned to normal, online sales fell dramatically.


In 2021, we launched two new projects to help golf brands gain more insights into the online channel and stay ahead of competition.

Ecommerce Retail Sales Index Report

A unique online retail sales index for the key categories:

  • Balls
  • Woods
  • Irons
  • Wedges
  • Putters
  • Shoes
  • Bags
  • Gloves
  • Distance devices

Our one-of-its-kind index tracks dollar sales through online golf speciality stores and is indexed to January 2020.

Available to subscribers, the Ecommerce Retail Sales Index Report is released each month by product category and offers an exciting perspective on the total online value by retail category.

Cost = 12 monthly indices across nine product categories   $6,000/year

Ecommerce Consumer Sales Report

Using Golf Datatech's exclusive Serious Golfer database, our Ecommerce Consumer Sales Report tracks current purchasing habits for the key categories, including balls, clubs, bags, shoes, gloves and distance devices.

Conducted twice a year (April and October), the study defines online purchases for Serious Golfers for the previous six months.  Reports segment the following:

  • Equipment product categories purchased during the six months prior to publication
  • Brands purchased and consumer market shares by this channel
  • New, or pre-owned, clubs
  • Personalized and customized products
  • Online sites where purchases were made
  • Price paid for purchase made online

Cost = two consumer studies, minimum of 1,000 total respondents per wave  $6,000/year