Custom Fitting of Golf Equipment (2023)

Fitting of golf equipment continues to progress, and evolve, as more golfers choose to be fit prior to making their club purchases. Plus, while a relatively small percentage of golfers have ever been fit for golf balls, it seems they are highly enthusiastic about the opportunity to do so.

If you’re in the business of selling golf equipment, either as a manufacturer or retailer, this exciting new study will help you to understand how golfers view the experience today, and their expectations for tomorrow.

Objectives

The 2023 Custom Fitting of Golf Equipment study expands on prior studies of this category (conducted in 2001, 2003, 2006, 2009, 2012, 2015 , 2018 and 2021). The 2023 study is designed to provide a framework for understanding the evolution of golf equipment custom fitting for irons, drivers, fairway woods, hybrids, and wedges. Also included is information on shafts, grips and golf balls.

Insights

77% of golfers participating in our Serious Golfer Panel have been custom fit for golf clubs at least once, and most plan on being fit again for their next clubs.

“We use our research insights and industry knowledge to estimate the size of the custom fitting industry in the US, data that cannot be found anywhere else”.

In addition to golf professionals, off-course specialty shops and sporting goods stores, the fastest growing segment to carry out custom fitting for golfers is specialists such as Club Champion, True Spec, Cool Clubs, GOLFTEC, along with many others. 

If you manufacture or sell golf clubs, an understanding of this incredibly important market is essential. How satisfied are golfers with the results of their custom fitting sessions? (Hint: most are very satisfied).

Golfers want their clubs to be custom fit but what are the key resources needed to ensure the best outcome?  We investigate the strengths and weaknesses of each.

In this 2023 study, we use our research insights and industry knowledge to estimate the size of the custom fitting industry in the U.S. – data that cannot be found anywhere else – PLUS satisfaction levels down to retailer level by channel and leading individual retail brand.

Methodology

Utilizing the Golf Datatech database of Serious Golfers, an online survey was conducted to gain insights into Serious Golfers who have been custom fit at least once in their golfing life…many of them multiple times.