The Product Launch Tracking Study (PLTS) is a proprietary retail audit individually constructed for each client’s needs to track sales and inventories of newly launched products. Data is collected and reported every two weeks from a specified sample of On and Off Course retailers with results available only days after period close.
A PLTS can be an indispensable tool for major new product introductions, providing an “early alert” into relative levels of consumer acceptance for a new product as well as insights into potential upsides or downsides to initial forecasts. The reports also provide clients with comparisons to competitors newly launched products. The data provides directional indications and relative measures of success, supplying the participating brands with speedy insights.
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