Retail sell thru data for apparel is published today with total Apparel sales for the month of February through the On/Off Course channels up +9.0% and +3.3% YTD
Seven out of eight categories were up for the month, with only Outerwear declining. The fastest growing category was Men’s Bottoms, which included pants and shorts, +16.7%.
Average Selling Prices (ASP’s) rose for every product category, some double digits, as inflationary pressures build and impact every step of the manufacturing and distribution process
On the latest results, GDT co-founder John Krzynowek said, “Golf apparel is not exempt from feeling the pinch from higher costs, and then passing those costs on to the golfer. Manufacturing apparel is facing increased labor and material costs, along with the expense of shipping, which has caused retail prices to rise significantly over the past two years. Ultimately these higher retail prices are going to curtail consumer demand and cause an overall slowdown in sell through.”