Balls and Wedges Sales Ahead for July

The retail sales numbers have now been released for durables, clubs and distance devices for July 2022.  Total golf equipment sales were less than 1% below July 2021 and 51% ahead of pre-pandemic 2019 levels

Total July 2022 US Equipment Market (On-Off Course)

On-Off Course July ’22 vs ’21: Dollars -0.9%
On-Off Course July ’22 vs ’19: Dollars +51.0%

On-Off Course YTD ’22 vs ’21: Dollars -4.7%
On-Off Course YTD ’22 vs ’19: Dollars +40.3%

On a Year-to-Date basis, 2022 is down 4.7% vs. ’21

Golf balls were the big winner in consumables for the month, up 12%, benefitting from some good weather and improved availability of product.  While wedges led the durables side of the business, also improving by close to 12%, riding the wave of new products.

Woods, which are one of the largest product categories, tumbled by 13% for the month, however sales remain 35% ahead of 2019 levels.

April, The Masters and the Start to the Golf Equipment Season.

the masters 2022
For those lucky enough to live or spend winters in the southern climate, the golf season never really ends.  In the darkest days of winter, between January and the end of March, the most significant changes to the game for warm weather golfers are all the extra people trying to get a tee time at your favorite golf course. In those markets, balls, clubs, bags, shoes, gloves, distance devices and apparel continue to sell briskly, however in the less temperate climes there are no tee times to enjoy, and sales of golf products slow dramatically, lying low like spring flowers just below the surface, ready to “pop” at the first sign of warm weather.

For golfers, early April has become synonymous with improving weather and a trip down Magnolia Lane, at least virtually or thru the power of broadcast TV. It’s also the time when golf product sales explode.

The Masters typically kickstarts the golf season, and it’s now upon us. Even if the weather hasn’t totally flipped from cold to warm everywhere, the worst of winter is clearly behind us, and the “itch” to pick up a club, to make swings, to practice, to play, and to buy new equipment, infects most golfers in the north. Rising from their hibernation, it’s time to test out the new “move” as well as look at what new product can help them hit it further or lower their handicap.

Based upon Golf Datatech’s Retail Sales data, the first three months of the year typically represent about 17% of total year sales, rising sharply to 36% for the second quarter. The Spring Effect isn’t equal across all product categories, but interest rises significantly in April.

Given the short supply of many leading products, April of 2022 is not the time to procrastinate. Any golfer who is thinking about new clubs or shoes will likely want to move quickly. And stocking up on your favorite brand of golf balls or gloves isn’t a bad idea either, as they may not be in stock later this year.

April, Augusta, and new equipment…they go hand in hand. I hope you all enjoy a fantastic few days of golf!