Strong Numbers for July Rounds Played

Good weather combined with enthusiasm to play the game equated to a strong month this July.  Always one of the largest months of the year for rounds played, July 2022 did not disappoint, led by the Northern half of the country.  Rounds were up 9.6% in the Mid Atlantic, 8.0% in New England and 7.5% in the East North Central – all regions with a strong private course presence, and private course play nationally was up over 7% for July.

On a YTD basis, rounds still trail 2021 by 3.7%, but have closed the deficit for the second consecutive month.  Overall, the popularity and health of the game remains strong, up low double digits since 2019, the last full year without pandemic impact.

Summary

Rounds played +3.6% for the month of July, -3.7% YTD

Private courses +7.3% for July, Public access +2.7%

 

Weather Dictates June Apparel “Winners”

The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21.  What’s more, every segment was substantially higher than in 2019 – pre pandemic.

The largest category of Golf Apparel is Shirts, and sales were only slightly lower than prior year but still elevated in double digits vs. 2019.

The big “winners” in June 2022 were Tops and Outerwear, categories normally associated with less-than-ideal weather conditions.

US June 2022 Total Retail Apparel Market

On-Off Course June ’22 vs ’21: Dollars +2.7%
On-Off Course June ’22 vs ’19: Dollars +47.9%

On-Off Course YTD ’22 vs ’21: Dollars +4.3%
On-Off Course YTD ’22 vs ’19: Dollars +42.9%

 

 

Good Start for Equipment Sales

January was another month of sales improvement with total sales of golf equipment up by 6.1% vs. 2021, and hitting an all-time high for the first month of the year + 51.8% above 2020 levels. (Note: January 2020 was pre-pandemic).

Value sales in every product category were up compared to January 2021, with the exception of Wedges. However all club segments sold fewer sticks than prior year.

On the release of the new figures, Golf Datatech Co-Founder John Kryznowek said, “The good news is that equipment sales in dollars continue to grow, however units sold have slowed and in most categories are contracting vs. prior year. This indicates that the value improvements are being driven by higher than average selling prices, which are already at, or near, all-time highs in virtually every case.  With all the turbulence in the world today, including inflation, potential military conflict, as well as continued shipping and manufacturing challenges, the economy is at a tipping point and trying to predict how 2022 plays out has become increasingly difficult.”