October Golf Retail Sales on Par

golf datatech equipment sales market analysis october 2022

The US retail sales numbers for golf equipment are published this week by Golf Datatech. Despite the start of the colder season and a slight reduction in sales across some categories, signs are still very positive for golf equipment. US October 2023 Total Equipment Market (On-Off Course) On-Off Course October ’23 vs ’22: Dollars -1.2%On-Off…

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Apparel Sales Slowdown Led by Headwear

The retail figures for US golf are now published with sales data through August 2023. After 17 consecutive months with improving sales between February of 2022 and July of ‘23, Golf Apparel was down for the second straight month in August, falling by 3.5% after a 3.6% drop in July Only 3 of 8 categories…

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New Video: John and Phil Dive into Custom Fitting

“Custom fitting is about creating a great experience. If you can deliver that, you can expect golfers to buy your clubs” (John Krzynowek) In this new video, UK golf data expert and European partner of Golf Datatech (GDT), Phil Barnard, talks to GDT’s co-founder John Krzynowek about the the fast-changing, and increasingly important custom fitting…

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Positive End to Summer Golf

The latest Golf Datatech National Rounds Played Report, with results for August 2023, is now published. In summary, U.S. rounds were up +0.1% for August 2023 and +4.1% YTD, when compared to August 2022. What’s more, five out of eight regions saw improvements over 2022 rounds for the month. Rounds played at public access courses…

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Putters Propel Growth in July Retail Sales

Equipment sales market update from Golf Datatech July 2023

This week, we released the retail sales figures for golf equipment in the United States with news that on- and off-course sales for the month of July were pretty much level when compared to 2022. Total retail sales were dead even for the month at $393 million, with five categories down and four up. US…

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Taking the Guesswork out of the DMD Market

Golf Datatech's 2023 study into Distance Measuring Devices

This week Golf Datatech announces it’s latest study into the market for Distance Measuring Devices (DMD’s). We’ve been looking into this category since 2011 and working with manufacturers and marketers of products designed to determine the yardage from Point A to Point B.  It’s a category that’s undergone revolutionary change in the past 15-20 years.…

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The True Art of Custom Fitting

Every 2-3 years, Golf Datatech investigates and analyzes the ups and downs and ins and outs of the custom fitting world.  We primarily focus on golf clubs, but also address insights into the appetite of golfers for ball fitting.  As we release the new 2023 study, we are diving deep into how the category continues…

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