Boom Month for Apparel’s Largest Category

The stats are just out for the Golf Apparel market based on August retail sales.  Great to see Golf Apparel sales for the month were up +5.3% and up +8.8% YTD thru August.

It was a big month for men’s shirts: the largest Golf Apparel category – with sales +9%

Said Golf Datatech co-founder, John Kryznowek, “Overall golf apparel sales remained robust thru August, with both the Green Grass and the Off Course Specialty channels gaining vs. year ago.  And compared to 2019, total Golf Apparel sales are up close to 60%, showing just how far ahead the industry is vs. the pre pandemic period.  Good weather during August was certainly very helpful, as men’s shirts and total headwear sales, the largest and second largest categories in shop, were up double digits combined.”

Total Apparel August 2022 (On-Off Course)

On-Off Course August ’22 vs ’21: Dollars +5.3%
On-Off Course August ’22 vs ’19: Dollars +48.9%

On-Off Course YTD ’22 vs ’21: Dollars +8.8%
On-Off Course YTD ’22 vs ’19: Dollars 59.7%

Balls and Wedges Sales Ahead for July

The retail sales numbers have now been released for durables, clubs and distance devices for July 2022.  Total golf equipment sales were less than 1% below July 2021 and 51% ahead of pre-pandemic 2019 levels

Total July 2022 US Equipment Market (On-Off Course)

On-Off Course July ’22 vs ’21: Dollars -0.9%
On-Off Course July ’22 vs ’19: Dollars +51.0%

On-Off Course YTD ’22 vs ’21: Dollars -4.7%
On-Off Course YTD ’22 vs ’19: Dollars +40.3%

On a Year-to-Date basis, 2022 is down 4.7% vs. ’21

Golf balls were the big winner in consumables for the month, up 12%, benefitting from some good weather and improved availability of product.  While wedges led the durables side of the business, also improving by close to 12%, riding the wave of new products.

Woods, which are one of the largest product categories, tumbled by 13% for the month, however sales remain 35% ahead of 2019 levels.

May Sales Boost for Equipment

Five of eight equipment categories saw increased sales during May 2022 vs. May 2021, led by Golf Gloves, which were up +10.8% for the month

Golf balls bounced back from a 12% decline in April to forge a +2% improvement in May. What’s more, on a YTD basis, golf ball sales in dollars are  only down about -2%.  Golf ball sales were seriously impacted by manufacturing challenges thru the first five months of 2022, and due to a lack of inventory, normal early season promotions for most major brands were cancelled or severely curtailed.

Of the four club categories, two (Wedges & Irons) improved in dollars, although clubs still suffer from tight component supplies, particularly in shafts.

Commented Golf Datatech co-founder John Kryznowek, “After a couple of months with sales declines in March and April, total equipment improved by almost 2% for the month of May.  Supply issues continue to hamper the manufacturer’s abilities to meet consumer demand in clubs, while trade inventories remain extremely tight in consumables”.

Total US Retail Equipment Market

 On-Off Course May ’22 vs ’21: Dollars -1.4%
On-Off Course YTD ’22 vs ’21: Dollars -2.5%

More Good News for Golf Apparel

The total US Golf Apparel retail sales numbers are published this week with confirmation that they are up for the third consecutive month. Sales have increased in 21 of 22 months since the shutdown months in the early stages of the pandemic, with the only decline coming in January of 2022.

Total sales were over $150 million for the month, only the second time total sales have eclipsed that mark.  The only prior $150+ million month was June of ’21.

Total US Golf Apparel Market

On-Off Course April ’22 vs. ’21:  Dollars +6.5%

On-Off Course YTD thru April ’22 vs. ’21:  Dollars +5.0%

Seven Apparel Categories Up in February

Retail sell thru data for apparel is published today with total Apparel sales for the month of February through the On/Off Course channels up +9.0% and +3.3% YTD

Seven out of eight categories were up for the month, with only Outerwear declining.  The fastest growing category was Men’s Bottoms, which included pants and shorts, +16.7%.

Average Selling Prices (ASP’s) rose for every product category, some double digits, as inflationary pressures build and impact every step of the manufacturing and distribution process

On the latest results, GDT co-founder John Krzynowek said, “Golf apparel is not exempt from feeling the pinch from higher costs, and then passing those costs on to the golfer.  Manufacturing apparel is facing increased labor and material costs, along with the expense of shipping, which has caused retail prices to rise significantly over the past two years.  Ultimately these higher retail prices are going to curtail consumer demand and cause an overall slowdown in sell through.”

 

Good Start for Equipment Sales

January was another month of sales improvement with total sales of golf equipment up by 6.1% vs. 2021, and hitting an all-time high for the first month of the year + 51.8% above 2020 levels. (Note: January 2020 was pre-pandemic).

Value sales in every product category were up compared to January 2021, with the exception of Wedges. However all club segments sold fewer sticks than prior year.

On the release of the new figures, Golf Datatech Co-Founder John Kryznowek said, “The good news is that equipment sales in dollars continue to grow, however units sold have slowed and in most categories are contracting vs. prior year. This indicates that the value improvements are being driven by higher than average selling prices, which are already at, or near, all-time highs in virtually every case.  With all the turbulence in the world today, including inflation, potential military conflict, as well as continued shipping and manufacturing challenges, the economy is at a tipping point and trying to predict how 2022 plays out has become increasingly difficult.”