More Good News for Golf Apparel

The total US Golf Apparel retail sales numbers are published this week with confirmation that they are up for the third consecutive month. Sales have increased in 21 of 22 months since the shutdown months in the early stages of the pandemic, with the only decline coming in January of 2022.

Total sales were over $150 million for the month, only the second time total sales have eclipsed that mark.  The only prior $150+ million month was June of ’21.

Total US Golf Apparel Market

On-Off Course April ’22 vs. ’21:  Dollars +6.5%

On-Off Course YTD thru April ’22 vs. ’21:  Dollars +5.0%

Seven Apparel Categories Up in February

Retail sell thru data for apparel is published today with total Apparel sales for the month of February through the On/Off Course channels up +9.0% and +3.3% YTD

Seven out of eight categories were up for the month, with only Outerwear declining.  The fastest growing category was Men’s Bottoms, which included pants and shorts, +16.7%.

Average Selling Prices (ASP’s) rose for every product category, some double digits, as inflationary pressures build and impact every step of the manufacturing and distribution process

On the latest results, GDT co-founder John Krzynowek said, “Golf apparel is not exempt from feeling the pinch from higher costs, and then passing those costs on to the golfer.  Manufacturing apparel is facing increased labor and material costs, along with the expense of shipping, which has caused retail prices to rise significantly over the past two years.  Ultimately these higher retail prices are going to curtail consumer demand and cause an overall slowdown in sell through.”

 

Good Start for Equipment Sales

January was another month of sales improvement with total sales of golf equipment up by 6.1% vs. 2021, and hitting an all-time high for the first month of the year + 51.8% above 2020 levels. (Note: January 2020 was pre-pandemic).

Value sales in every product category were up compared to January 2021, with the exception of Wedges. However all club segments sold fewer sticks than prior year.

On the release of the new figures, Golf Datatech Co-Founder John Kryznowek said, “The good news is that equipment sales in dollars continue to grow, however units sold have slowed and in most categories are contracting vs. prior year. This indicates that the value improvements are being driven by higher than average selling prices, which are already at, or near, all-time highs in virtually every case.  With all the turbulence in the world today, including inflation, potential military conflict, as well as continued shipping and manufacturing challenges, the economy is at a tipping point and trying to predict how 2022 plays out has become increasingly difficult.”