New Video: John and Phil Dive into Custom Fitting

“Custom fitting is about creating a great experience. If you can deliver that, you can expect golfers to buy your clubs” (John Krzynowek) In this new video, UK golf data expert and European partner of Golf Datatech (GDT), Phil Barnard, talks to GDT’s co-founder John Krzynowek about the the fast-changing, and increasingly important custom fitting…

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End of 18 Month Climb for Apparel

golf datatech announces retail apparel sales data for January 2024

The retail sales figures for US golf apparel are published by Golf Datatech this week where we see the first decline in sales for 18 months. US July 2023 Retail Total Market (On-Off Course) On-Off Course July ’23 vs ’22: Dollars -3.6%On-Off Course July ’23 vs ’19: Dollars +65.6% On-Off Course YTD ’23 vs ’22:…

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Putters Propel Growth in July Retail Sales

Equipment sales market update from Golf Datatech July 2023

This week, we released the retail sales figures for golf equipment in the United States with news that on- and off-course sales for the month of July were pretty much level when compared to 2022. Total retail sales were dead even for the month at $393 million, with five categories down and four up. US…

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Golf Equipment Quick Fire Questions

Golf Datatech Golf Apparel retail sale data

Based on June 2023 Retail Sales Data for Equipment Q:  Have Golf Equipment sales slowed down? A:  While Golf Equipment sales are off all-time high levels in May of 2023, it was still the third largest May in the history, trailing only 2021 and 2022, and this most recent month was 31% higher than 2019.…

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Season Caution for Golf Apparel

Golf Apparel had a strange month in April of 2023 with four out of eight apparel categories lower in sales than last year. Despite this, total Apparel sales were up 8% for the month on the strength of substantial growth in the largest product categories: with Men’s shirts up +16% and Headwear up +14%. By…

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Uncertain Success for April Equipment Sales

Retail sales numbers for US golf equipment for August 2023

Our retail sales monthly update is now out, taking data for equipment sales for the month of April. US April 2023 Total Equipment Sales (On-Off Course) On-Off Course April ’23 vs ’22: Dollars -1.0%On-Off Course April ’23 vs ’19: Dollars +34.8% On-Off Course YTD ’23 vs ’22: Dollars -4.0%On-Off Course YTD ’23 vs ’19: Dollars…

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Spring Bounce for Ball Sales

Equipment sales market update from Golf Datatech July 2023

The Golf Datatech Retail Market Update reports covering US sales through the month of March and total 2023 for Balls, Irons, Putters, Shoes, Wedges, Woods are now available. Total March 2023 Equipment Retail Sales (On-Off Course) On-Off Course March ’23 vs ’22: Dollars -3.0%On-Off Course March ’23 vs ’19: Dollars +29.5% On-Off Course YTD ’23…

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Big Ticket Items Down in February

golf datatech equipment sales market analysis october 2022

The Golf Datatech Retail Market Update reports covering US sales through the month of February and total 2023 for Balls, Irons, Putters, Shoes, Wedges, Woods are now available. Total US Golf Equipment Retail Market (On-Off Course) On-Off Course February ’23 vs ’22: Dollars -3.2%On-Off Course February ’23 vs ’19: Dollars +35.2% On-Off Course YTD ’23…

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Apparel Category Thrives in December

golf apparel market research by golf datatech

The Golf Datatech Retail Market Share Reports covering US sales through the month of December and total 2022 for Outerwear, Shirts Men, Shirts Women, Tops Men, Tops Women are now available. We are pleased to see that golf Apparel sales in the US continued to grow in December and for the full year of 2022.…

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