The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21. What’s more, every segment was substantially higher than in 2019 – pre pandemic.
The largest category of Golf Apparel is Shirts, and sales were only slightly lower than prior year but still elevated in double digits vs. 2019.
The big “winners” in June 2022 were Tops and Outerwear, categories normally associated with less-than-ideal weather conditions.
US June 2022 Total Retail Apparel Market
On-Off Course June ’22 vs ’21: Dollars +2.7%
On-Off Course June ’22 vs ’19: Dollars +47.9%
On-Off Course YTD ’22 vs ’21: Dollars +4.3%
On-Off Course YTD ’22 vs ’19: Dollars +42.9%
Five of eight equipment categories saw increased sales during May 2022 vs. May 2021, led by Golf Gloves, which were up +10.8% for the month
Golf balls bounced back from a 12% decline in April to forge a +2% improvement in May. What’s more, on a YTD basis, golf ball sales in dollars are only down about -2%. Golf ball sales were seriously impacted by manufacturing challenges thru the first five months of 2022, and due to a lack of inventory, normal early season promotions for most major brands were cancelled or severely curtailed.
Of the four club categories, two (Wedges & Irons) improved in dollars, although clubs still suffer from tight component supplies, particularly in shafts.
Commented Golf Datatech co-founder John Kryznowek, “After a couple of months with sales declines in March and April, total equipment improved by almost 2% for the month of May. Supply issues continue to hamper the manufacturer’s abilities to meet consumer demand in clubs, while trade inventories remain extremely tight in consumables”.
Total US Retail Equipment Market
On-Off Course May ’22 vs ’21: Dollars -1.4%
On-Off Course YTD ’22 vs ’21: Dollars -2.5%