April, The Masters and the Start to the Golf Equipment Season.

April, The Masters and the start of the golf equipment season

For those lucky enough to live or spend winters in the southern climate, the golf season never really ends.  In the darkest days of winter, between January and the end of March, the most significant changes to the game for warm weather golfers are all the extra people trying to get a tee time at…

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The History of Custom Fitting (and why it matters)

The history of custom fitting and why it matters, by John Krzynowek

by John Krzynowek Golf Datatech recently released the eighth instalment of primary research investigating the Custom Fitting of golf equipment, covering 2 decades of change. As the author of all 8 volumes, along with 15+ years of experience in golf club product development and management, prior to joining Golf Datatech, I have a unique perspective on…

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The Art of Successful Custom Fitting

The Art of Custom Fitting by John Krzynowek

By John Krzynowek I’ve been custom fitted for clubs over 50 times, with many of those fittings specifically related to working on Golf Datatech’s custom fitting study, which has been published 8 times since 2001. Because I don’t believe I could accurately author a report on custom fitting without experiencing it for myself, every 3…

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Mid-Year Review: Has Golf Reached its Peak?

Golf retail sales mid-year review July 2021

Due to the impacts of the pandemic on normal economic activity, making comparisons to 2020 doesn’t tell the whole story. Here, in my review of the first 6 months of this year, I compare performance over the same period in 2019.  At the beginning of 2021, the question everyone was asking was whether golf could…

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