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Strong Numbers for July Rounds Played
Good weather combined with enthusiasm to play the game equated to a strong month this July. Always one of the largest months of the year for rounds played, July 2022 did not disappoint, led by the Northern half of the country. Rounds were up 9.6% in the Mid Atlantic, 8.0% in New England and 7.5%…
Read MoreWeather Dictates June Apparel ‘Winners’
The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21. What’s more, every segment was substantially higher than in 2019 – pre pandemic. The largest category of Golf Apparel is Shirts, and sales were…
Read MoreEquipment Sales: Weather Affects Northern Markets
March saw the continuation of a cold, wet Spring across our northern markets, which has not helped equipment sales. An increase in precipitation and lower temperatures created touch circumstances, limited play and likely dampened demand for equipment. US March 2022 Total Golf Equipment Sales Notably, equipment sales for the month of March were down 8.4%…
Read MoreStrong Signs for Apparel this Month
The retail sell thru data is now out for the U.S. Apparel category and, despite slow sales for equipment, apparel seems to be faring well with total golf apparel sales for the month of March up 5.3%. Interestingly, both Green Grass and Off Course sales have improved by similar amounts. March 2022 Apparel Sales Summary…
Read MoreGolf Datatech and Atenga Insights Renew Successful Partnership
The Alliance Between Golf’s Leading Independent Market Research Firm and Pricing Research Specialist to Include Expanded Survey Metrics for Net Promoter Score Golf Datatech, the golf industry’s leading independent market research firm for retail sales, consumer insights and trade trends, announced today it is extending and expanding its partnership with global pricing research leader Atenga…
Read MoreIntroduction to Ecommerce Sales Tracking
Golf brands and industry professionals! We have two new and unique research projects that will help you to understand what’s going on with the online channel and get ahead of the competition. Essential insights for a fast-changing landscape. Watch this short video here for information on our Ecommerce Sales Tracking. For more, visit our dedicated…
Read MoreThe History of Custom Fitting (and why it matters)
by John Krzynowek Golf Datatech recently released the eighth instalment of primary research investigating the Custom Fitting of golf equipment, covering 2 decades of change. As the author of all 8 volumes, along with 15+ years of experience in golf club product development and management, prior to joining Golf Datatech, I have a unique perspective on…
Read MoreThe Art of Successful Custom Fitting
By John Krzynowek I’ve been custom fitted for clubs over 50 times, with many of those fittings specifically related to working on Golf Datatech’s custom fitting study, which has been published 8 times since 2001. Because I don’t believe I could accurately author a report on custom fitting without experiencing it for myself, every 3…
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