Weather Dictates June Apparel ‘Winners’

The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21.  What’s more, every segment was substantially higher than in 2019 – pre pandemic.

The largest category of Golf Apparel is Shirts, and sales were only slightly lower than prior year but still elevated in double digits vs. 2019.

The big “winners” in June 2022 were Tops and Outerwear, categories normally associated with less-than-ideal weather conditions.

US June 2022 Total Retail Apparel Market

On-Off Course June ’22 vs ’21: Dollars +2.7%
On-Off Course June ’22 vs ’19: Dollars +47.9%

On-Off Course YTD ’22 vs ’21: Dollars +4.3%
On-Off Course YTD ’22 vs ’19: Dollars +42.9%