October Success for On-Course Channel

The U.S. golf apparel sales figures have been released today by Circana’s Golf Datatech. October 2024 is available – and it’s good news for the U.S. golf industry. 

October 2024 U.S. Retail MEN’S TOPS (On-Off Course) 

On-Off Course October ’24 vs. ’23: Units +1.3%, Dollars +7.4%
On-Off Course October ’24 vs. ’19: Units +21.9%, Dollars +48.0%

On-Off Course YTD ’24 vs. ’23: Units -8.9%, Dollars -3.7%
On-Off Course YTD ’24 vs. ’19: Units +15.0%, Dollars +40.2%

Apparel followed the same positive line as equipment sales, and posted a year-on-year rise of 2% in dollars compared to 2023. 

Golf Datatech VP Phil Barnard said, “Growth seems to have been driven predominantly within on-course stores. Men’s and women’s tops were the highest performers. Better weather in the central and northern U.S. regions enabled more rounds to be played and supported stronger sales.”

For more information on Golf Datatech’s monthly sales analysis, please email info@golf-datatech.com.