US News
Strong Numbers for July Rounds Played
Good weather combined with enthusiasm to play the game equated to a strong month this July. Always one of the largest months of the year for rounds played, July 2022 did not disappoint, led by the Northern half of the country. Rounds were up 9.6% in the Mid Atlantic, 8.0% in New England and 7.5%…
Read MoreBalls and Wedges Sales Ahead for July
The retail sales numbers have now been released for durables, clubs and distance devices for July 2022. Total golf equipment sales were less than 1% below July 2021 and 51% ahead of pre-pandemic 2019 levels Total July 2022 US Equipment Market (On-Off Course) On-Off Course July ’22 vs ’21: Dollars -0.9%On-Off Course July ’22 vs…
Read MoreWeather Dictates June Apparel ‘Winners’
The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21. What’s more, every segment was substantially higher than in 2019 – pre pandemic. The largest category of Golf Apparel is Shirts, and sales were…
Read MoreRounds Played Video Update (Q1 2022)
Is it just poor weather that’s affecting the Rounds Played numbers so far this year? How does the data compare to pre-pandemic figures? Industry experts and Golf Datatech founders, John Krzynowek and Phil Barnard are here with the answers > Click here to watch
Read MoreNew Gambling and Golf Study Estimates $5bn Market
This week, Golf Datatech published the first-ever “Gambling & Golf Study,” providing insights into the state of wagering on the game, both during every day recreational play, and betting on professional golf tournaments. Gambling and golf have always gone hand in hand, and betting on the sport has entered a new phase that transcends buddies…
Read MoreGolf Datatech and Atenga Insights Renew Successful Partnership
The Alliance Between Golf’s Leading Independent Market Research Firm and Pricing Research Specialist to Include Expanded Survey Metrics for Net Promoter Score Golf Datatech, the golf industry’s leading independent market research firm for retail sales, consumer insights and trade trends, announced today it is extending and expanding its partnership with global pricing research leader Atenga…
Read MoreIntroduction to Ecommerce Sales Tracking
Golf brands and industry professionals! We have two new and unique research projects that will help you to understand what’s going on with the online channel and get ahead of the competition. Essential insights for a fast-changing landscape. Watch this short video here for information on our Ecommerce Sales Tracking. For more, visit our dedicated…
Read MoreMid-Year Review: Has Golf Reached its Peak?
Due to the impacts of the pandemic on normal economic activity, making comparisons to 2020 doesn’t tell the whole story. Here, in my review of the first 6 months of this year, I compare performance over the same period in 2019. At the beginning of 2021, the question everyone was asking was whether golf could…
Read More