Latest
April Woods and Irons Data Summary
In April 2023, total wood sales (in dollars) were lower than the same month in the prior year for the 15th consecutive month, BUT still remain 26% higher than they were in 2019 (pre-pandemic). After peaking in February at more than $460 per stick, the Average Selling Price (ASP) for drivers fell back by 4%…
Read MoreUpward Trajectory in April Rounds Played
The latest Golf Datatech National Rounds Played data with results for April 2023 is now out. US rounds were up +7.8% for April ’23 and up +3.1% vs April ’22. April rounds played reversed what had been a downward trend in the early months of ’23, with much improved weather in the West at the…
Read MoreGreen Grass Shoe Prices Rocket
In this week’s Golf Datatech Datashot, we confirm that total golf footwear sales are down almost 8% YTD thru April. Despite this, the Green Grass channel is actually up +4%. Green Grass ASP’s have increased for 43 consecutive months! After being stuck between $102 and $105 for five years between 2014 and 2019, Green Grass…
Read MoreSeason Caution for Golf Apparel
Golf Apparel had a strange month in April of 2023 with four out of eight apparel categories lower in sales than last year. Despite this, total Apparel sales were up 8% for the month on the strength of substantial growth in the largest product categories: with Men’s shirts up +16% and Headwear up +14%. By…
Read MoreUncertain Success for April Equipment Sales
Our retail sales monthly update is now out, taking data for equipment sales for the month of April. US April 2023 Total Equipment Sales (On-Off Course) On-Off Course April ’23 vs ’22: Dollars -1.0%On-Off Course April ’23 vs ’19: Dollars +34.8% On-Off Course YTD ’23 vs ’22: Dollars -4.0%On-Off Course YTD ’23 vs ’19: Dollars…
Read MoreQ1 Recap: Rounds Played, Golf Equipment and Apparel Sales
Executive Summary The first quarter of 2023 is in the books and the golf economy remains strong, with Rounds Played roughly level (-0.3%) and total sales of equipment and apparel about the same (-1.0%). Despite serious macro headwinds due to uncertainty in the economy during the first quarter of ’23, the golf market hasn’t retreated…
Read MoreQ1 Highlights Golf Datashot
Here’s a quick Tuesday update for our colleagues in the golf industry! Golf sales in the US continue to be solid in dollars, with elevated ASP’s offsetting by higher average selling prices . Q1 2023 is in the books, and here are the highlights: (1) Rounds played were flat (2) Golf Equipment sales were off…
Read MoreFive Category Climbs for March
It’s a good outlook for Golf Apparel right now with five out of the nine categories up for the month of March (Men’s Shirts, Men’s and Women’s Tops, Headwear and Outerwear). US March 2023 Retail Total Apparel (On-Off Course) On-Off Course March ’23 vs ’22: Dollars +5.9%On-Off Course March ’23 vs ’19: Dollars +45.0% On-Off…
Read MoreWeather Dictates Play in March
Our National Rounds Played report with results for March 2023 is now published, with year over year results for eight regions, all states and several metropolitan areas. For March, total rounds were down 2.3%, while YTD they’re flat. Continuing poor weather hampered rounds in the west, as rain, cold and wind plagued areas that are…
Read MoreSpring Bounce for Ball Sales
The Golf Datatech Retail Market Update reports covering US sales through the month of March and total 2023 for Balls, Irons, Putters, Shoes, Wedges, Woods are now available. Total March 2023 Equipment Retail Sales (On-Off Course) On-Off Course March ’23 vs ’22: Dollars -3.0%On-Off Course March ’23 vs ’19: Dollars +29.5% On-Off Course YTD ’23…
Read More