Five Category Climbs for March

It’s a good outlook for Golf Apparel right now with five out of the nine categories up for the month of March (Men’s Shirts, Men’s and Women’s Tops, Headwear and Outerwear).

US March 2023 Retail Total Apparel (On-Off Course)

On-Off Course March ’23 vs ’22: Dollars +5.9%
On-Off Course March ’23 vs ’19: Dollars +45.0%

On-Off Course YTD ’23 vs ’22: Dollars +12.0%
On-Off Course YTD ’23 vs ’19: Dollars +47.5%

Golf Apparel for the first quarter continues to be healthy, and we’re up double digits thru March.  Men’s shirts, which are the biggest product in the segment, are up double digits, while both Men’s and Women’s tops are up over 25%. 

As 2023 moves forward we believe the apparel category may slow slightly when comparisons are made against a very healthy summer of 2022, and inventories have started to increase in some of the product categories – which may lead to increased discounting and price action.