Posts Tagged ‘golf market analysis’
Signs of October Sales Decline
The latest retail sales figures for US golf have been released for October 2022 with confirmation that total equipment sales were off 5.9% for the month and down 2.2% YTD.
Read MoreSmall Slump for September Rounds Played Data
The latest Golf Datatech National Rounds Played Report with results for September 2022 is out now. The three-page report contains year over year results for eight regions, all states and several metropolitan areas. US rounds were down -1.7% for September 2022 and down -2.5% YTD when compared to September 2021. As the golf season winds…
Read MoreEighth Consecutive Increase for Golf Apparel
The September 2022 data for golf apparel retail sales is now out with great news for the category. Outerwear was the only product with lower sales in September than in 2021. Furthermore, while headwear had the largest increase (+17%), men’s shirts, the largest of all golf apparel categories, was up 12%. Not only were apparel…
Read MorePositive Signs for September Equipment Despite Slow Sales
The retail sales data for September 2022 shows that sales of golf equipment were down over 7% for the month of September, and are now down 1.8% on a YTD basis. Balls and Gloves were the only categories with sales improvements vs. 2021, up 4% and 5% respectively. The biggest declining category was irons, which…
Read MoreAugust Rounds Played Up 3.9%
Our national rounds played data is out today with year over year results for eight regions, all states and several metropolitan areas. US rounds were up 3.9% for August’22 and down -2.6% YTD vs August’21. Good weather and active golfers helped push August rounds played up 3.9% and brought the Year to Date results up…
Read MoreStrong Numbers for July Rounds Played
Good weather combined with enthusiasm to play the game equated to a strong month this July. Always one of the largest months of the year for rounds played, July 2022 did not disappoint, led by the Northern half of the country. Rounds were up 9.6% in the Mid Atlantic, 8.0% in New England and 7.5%…
Read MoreIntroduction to Ecommerce Sales Tracking
Golf brands and industry professionals! We have two new and unique research projects that will help you to understand what’s going on with the online channel and get ahead of the competition. Essential insights for a fast-changing landscape. Watch this short video here for information on our Ecommerce Sales Tracking. For more, visit our dedicated…
Read MoreMid-Year Review: Has Golf Reached its Peak?
Due to the impacts of the pandemic on normal economic activity, making comparisons to 2020 doesn’t tell the whole story. Here, in my review of the first 6 months of this year, I compare performance over the same period in 2019. At the beginning of 2021, the question everyone was asking was whether golf could…
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