Big Hit for Shoes in May’s Golf Retail Sales Data

The Golf Datatech Retail Market Update reports covering US sales through the month of May and total 2023 for Balls, Irons, Putters, Shoes, Wedges, Woods are now available.

Total retail sales of golf equipment was off 1% in May of ’23 compared to the same month ’22, with five out of nine categories lower and four categories growing.

The biggest upside was in golf balls, which were up 14% for the month and are tracking +16% YTD.

Golf shoes were the biggest drag on the golf equipment economy in May: down double digits for the month and off 9% on a YTD basis.

On the latest figures, GDT co-founder John Krzynowek commented, “Golf ball sales continue to be very healthy across the board, and even though prices of premium golf balls are higher, the consumer continues to buy, with May ’23 the highest unit sales since 2008. 

The largest club categories, woods and irons had similar declines as in April, while putter sales improved. 

In total, golf club sales are a little soft overall, but as we approach mid-year, the category is holding its own.”

US May 2023 Total Equipment (on-off course)

On-Off Course May ’23 vs ’22: Dollars -1.0%
On-Off Course May ’23 vs ’19: Dollars +30.7%

On-Off Course YTD ’23 vs ’22: Dollars -3.2%
On-Off Course YTD ’23 vs ’19: Dollars +34.2%

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