New Insights into Fastest-Growing Segment

“Seven Million Women Golfers Spending at Levels Never Seen Before!”

**New Study Published Summer 2024**

The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency. 

However, before addressing their needs, marketers and product designers/developers need to identify the current attitudes, needs and opinions of this underserved and underdeveloped market segment.

And that is where the 2024 Purchasing Power of Women in Golf helps to fill the gaps and provide insights into the current mindset of females who are new to the game, those who have played for a long time, good players, high handicaps, Private vs. Public players, by age, by income level, plus much more.

Additionally, Golf Datatech uses its unique resources and industry knowledge to project the size of the women’s market at retail (total of $2.14 billion), as well as the various segments, including balls, bags, gloves, shoes, woods, irons, putters, wedges, distance devices and golf apparel sales. 

Beyond estimating the sale potential of the women’s market, we also investigate:

-Attitudes about the general experience of playing the game

-Shopping for golf products

-Design preferences

-Cosmetic preferences

For more on this exciting study, or to purchase, visit our dedicated page here. As always, we’d love to hear from you. Please email info@golf-datatech.com.