Product Launch Boost for Wedges
The US golf retail sales figures are published by us today, with data for June 2024. Total sales for the month were down -2.6%, and fell into negative territory YTD (-0.2%).
“While no one likes to blame the weather for business slowdowns, June of ’24 definitely felt a heavy negative impact”.
US June 2024 Total Retail Market (On-Off Course)
On-Off Course June ’24 vs ’23: Dollars -2.6%
On-Off Course June ’24 vs ’19: Dollars +33.3%
On-Off Course YTD ’24 vs ’23: Dollars -0.2%
On-Off Course YTD ’24 vs ’19: Dollars +34.5%
While four of the nine product categories were up in sales for the month, this meant five were down on last year.
The largest increases were in the Wedge category (+8%), which was buoyed by the launch of new models by category leader Titleist/Vokey. The largest declines were in Shoes (-13.5%) and Distance Devices (-11.8%).
On the latest results, Golf Datatech co-founder John Krzynowek said, “After several months of holding level, golf equipment sales, thru the On and Off Course channels, slipped well into negative territory in June, down -2.6% for the month. June was a very challenging month due to poor weather across many major markets, with intense heat and humidity combining with rain and flooding to create a difficult environment for getting out on the links and teeing it up.
While no one likes to blame the weather for business slowdowns, June of ’24 definitely felt a heavy negative impact.
We are closing out the first half of ’24 nearly dead level with the same period ’23, and it is worth noting that we are still almost +35% higher than 2019.”