Putter Sales Lead in December

Retail sales numbers for US golf equipment for August 2023

US market sales figures for golf equipment are published by us today, with confirmation that sales continue to be very strong indeed.

December of 2023 was another great month for equipment sales – up for the fourth month out of the last five, and bringing total year sales back to level with 2022. 

Compared to 2019, sales remain up just under 40%.

The leading categories for December were putters (+19.6%), gloves (+14.3%) and balls (+14.1%)

On the latest results, GDT co-founder, John Krzynowek said, “Overall spending on golf equipment held strong during the back half of 2023.  After being down almost 3% through the month of June, sales improved by almost +3% in the July through to December time frame.  Consumables continued to lead the way, as much improved weather gave golfers an opportunity to play more rounds, lose more balls, and need to “reload”. “

US December 2023 Total Market (On-Off Course)

On-Off Course December ’23 vs ’22: Dollars +6.6%
On-Off Course December ’23 vs ’19: Dollars +38.3%

On-Off Course YTD ’23 vs ’22: Dollars -0.1%
On-Off Course YTD ’23 vs ’19: Dollars +39.3%