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Product Launch Boost for Wedges
The US golf retail sales figures are published by us today, with data for June 2024. Total sales for the month were down -2.6%, and fell into negative territory YTD (-0.2%). “While no one likes to blame the weather for business slowdowns, June of ’24 definitely felt a heavy negative impact”. US June 2024 Total…
Read MoreNew Insights into Fastest-Growing Segment
“Seven Million Women Golfers Spending at Levels Never Seen Before!” **New Study Published Summer 2024** The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency. However, before addressing their needs, marketers and…
Read MoreRounds Hold Steady Despite Weather
The latest Golf Datatech National Rounds Played Report with results for May 2024 is published today. The report contains year over year results for eight regions, all states and several metropolitan areas. US rounds were down -0.8% for the month and up +2.4% YTD when compared to May 2023. Thanks to some challenging weather conditions,…
Read MoreSteady Signs for Retail Sales
The US golf retail sales figures are published by us today, with data for May 2024. Overall retail sales were up 0.3% for the month of May and 0.5 basis YTD. May 2024 was 31.0% higher than May ’19 (last pre-pandemic year), and YTD sales are +34.8% Six categories are higher in May ’24 than…
Read MoreEcommerce By The Numbers
Prior to Covid hitting the golf economy in the early spring of 2020, the online Ecommerce business was healthy and growing. While it continued to be affected by the “law of small numbers”, Ecommerce grew significantly in what was otherwise a relatively stagnant market. In the aftermath of brick and mortar store closures, and the…
Read MoreMarch Drop for Every Apparel Category
The retail sales data for US golf apparel sales for March 2024 is published this week with apparel sales down over -10% for the month and dropping by -15% Year To Date. US March 2024 Retail Total Market (on-off course) On-Off Course March ‘24 vs ‘23: Dollars -10.5%On-Off Course March ‘24 vs ‘19: Dollars +29.8%…
Read MoreEquipment Sales Grow During Q1
The US golf retail sales figures are published by us today, with data for March 2024. Total retail sales of equipment were up 1.5% for the month and are up 1.4% year to date (YTD). The best performing category was Wedges, up +14.6%, while Shoes had the biggest drop, -6%. US March 2024 Retail Total…
Read MoreApparel Takes a Tumble in February
Total golf apparel sales thru the on- and off-course channels fell by 18.8% for the month of February and are down 18.4% YTD. Every Apparel category was lower this February, with the most substantial drop coming in Men’s Shirts (-24.5%), which is also the largest overall golf apparel category by far. US February 2024 Retail…
Read MoreWeather Impact on February Rounds Played
The latest Golf Datatech National Rounds Played Report with results for February 2024 is now published. The three-page report contains year over year results for eight regions, all states and several metropolitan areas. Despite being up +4.9% for February 2024, US rounds played remain down -5.4% YTD when compared to February 2023. Warm weather across a…
Read MoreSecond Largest February for Golf Equipment
Out this week, the latest retail sales data for golf equipment in the US shows a strong start to the year with total equipment sales gaining almost 3% for the month and up +1.4% on a YTD basis. US February 2024 Retail Total Equipment Market (On-Off Course) On-Off Course February ’24 vs ’23: Dollars +2.9%On-Off…
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