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New Report on Dynamics of Golf Equipment Market
Released this month, the fourth installment of the Assessing the Pyramid study identifies, evaluates, analyzes and develops a deeper understanding of the impact and influence various sub-segments of the golf population have on the dissemination of information, trial and subsequent purchase of golf equipment. While the Pyramid of Influence still holds relevance in today’s golf…
Read MoreBall Sales Reflect Weather Improvements
Circana’s Golf Datatech released U.S. golf retail sales figures today. October 2024 data shows dollar sales were up 1.9%. October was a better month for the U.S. golf industry. Consumables performed well. Unit and dollar sales of balls increased versus 2023. Better weather in the north meant more rounds played. Clubs generally performed well –…
Read MoreOctober Success for On-Course Channel
The U.S. golf apparel sales figures have been released today by Circana’s Golf Datatech. October 2024 is available – and it’s good news for the U.S. golf industry. October 2024 U.S. Retail MEN’S TOPS (On-Off Course) On-Off Course October ’24 vs. ’23: Units +1.3%, Dollars +7.4%On-Off Course October ’24 vs. ’19: Units +21.9%, Dollars +48.0%…
Read MoreCountry Divide for September Rounds Played
The latest Golf Datatech National Rounds Played Report with results for September 2024 is now out with year over year results for eight regions, all states and several metropolitan areas. US rounds were up +3.6% for the month and up +1.7% YTD when compared to September 2023. On the latest data, Golf Datatech VP, Phil Barnard, said, “This month…
Read MoreGood Growth for Woods and Putters
The US golf retail sales figures are published by us today, with data for September 2024. Total sales for the month were down -2.6% vs 2023. Top Line Commentary Total equipment sales took another drop this month, following the recent trend. Woods and Putters offered some hope seeing year on year growth of +10.4% and…
Read MorePositive Direction for August Golf Apparel
US August 2024 Total Apparel Retail (On-Off Course) On-Off Course August ’24 vs ’23: Dollars +4.5%On-Off Course August ’24 vs ’19: Dollars +61.1% On-Off Course YTD ’24 vs ’23: Dollars -7.3%On-Off Course YTD ’24 vs ’19: Dollars +45.2% The most significant declines were in men’s and women’s bottoms, which were down almost 12% and 6%…
Read MoreGood Signs for August Rounds Played
The latest Golf Datatech National Rounds Played Report with results for August 2024 is published this week with year over year results for eight regions, all states and several metropolitan areas. 2024 rounds played continued to stay on track for small gains vs. 2023, up +1.9% for the month and 1.4% YTD. Improving weather compared…
Read MoreApparel Sales Fall Short in July
Total US July Retail Sales (On-Off Course) On-Off Course July ’24 vs ’23: Dollars -7.1%On-Off Course July ’24 vs ’19: Dollars +53.8% On-Off Course YTD ’24 vs ’23: Dollars -9.0%On-Off Course YTD ’24 vs ’19: Dollars +42.8% July 2024 retail sales of golf apparel continue to lag behind 2023 levels, with both the On and…
Read MoreGet the Answers to the Biggest Questions
In 2024 we are pleased to release an even more insightful look into the fastest growing segment of the golf club category.
Read MoreGap Closing for Apparel
The retail sales data for US golf apparel sales for June 2024 is published this week with apparel sales down -1.8% for the month vs June 2023. US June 2024 Total Retail Market (On-Off Course) On-Off Course June ’24 vs ’23: Dollars -1.8%On-Off Course June ’24 vs ’19: Dollars +14.8% On-Off Course YTD ’24 vs…
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