New Video: John and Phil Dive into Custom Fitting

“Custom fitting is about creating a great experience. If you can deliver that, you can expect golfers to buy your clubs” (John Krzynowek) In this new video, UK golf data expert and European partner of Golf Datatech (GDT), Phil Barnard, talks to GDT’s co-founder John Krzynowek about the the fast-changing, and increasingly important custom fitting…

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Positive End to Summer Golf

The latest Golf Datatech National Rounds Played Report, with results for August 2023, is now published. In summary, U.S. rounds were up +0.1% for August 2023 and +4.1% YTD, when compared to August 2022. What’s more, five out of eight regions saw improvements over 2022 rounds for the month. Rounds played at public access courses…

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Putters Propel Growth in July Retail Sales

Equipment sales market update from Golf Datatech July 2023

This week, we released the retail sales figures for golf equipment in the United States with news that on- and off-course sales for the month of July were pretty much level when compared to 2022. Total retail sales were dead even for the month at $393 million, with five categories down and four up. US…

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Taking the Guesswork out of the DMD Market

Golf Datatech's 2023 study into Distance Measuring Devices

This week Golf Datatech announces it’s latest study into the market for Distance Measuring Devices (DMD’s). We’ve been looking into this category since 2011 and working with manufacturers and marketers of products designed to determine the yardage from Point A to Point B.  It’s a category that’s undergone revolutionary change in the past 15-20 years.…

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June Sees Highest Month of Golf Apparel Sales Ever Recorded

golf apparel market research by golf datatech

The Golf Datatech market share results for the top lines from the U.S. Golf Apparel market are now published for June 2023 sales. U.S June 2023 Total Golf Apparel Market (On-Off Course) On-Off Course June ’23 vs ’22:  Dollars +5.1%On-Off Course June ’23 vs ’19:  Dollars +55.4% On-Off Course YTD ’23 vs ’22: Dollars +8.7%On-Off…

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Healthy Equipment Sales for June 2023

golf datatech equipment sales market analysis october 2022

The Golf Datatech Retail Market Share Reports covering U.S. sales through the month of June is now available and we’re happy to confirm that five out of nine equipment categories enjoyed a better month in June 2023 than the same month last year. US June 2023 Total Equipment Market (On-Off Course) On-Off Course June ’23…

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Rounds Played News for June 2023

June 2023 rounds played data from golf datatech

The latest Golf Datatech National Rounds Played Report for June 2023 is out now with year over year results for 8 regions, all states and several metropolitan areas It is worth noting that US Rounds Played have been up in 4 of the last 6 months and are up 5.5% YTD. Good weather (moderate temps…

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The True Art of Custom Fitting

Every 2-3 years, Golf Datatech investigates and analyzes the ups and downs and ins and outs of the custom fitting world.  We primarily focus on golf clubs, but also address insights into the appetite of golfers for ball fitting.  As we release the new 2023 study, we are diving deep into how the category continues…

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