Get the Answers to the Biggest Questions
Following up on our highly acclaimed Custom Fitting Study in 2023, we are pleased to release a new, updated, and even more insightful look into the fastest growing segment of the golf club category. The 2024 Evolution of Custom Fitting in the USA is the 10th edition, dating all the way back to 2001, and follows the expansion of this highly competitive segment of the golf club market.
Club Fitting More Important than Ever
While club sales weakened during the first six months of 2024, custom fitting remains a critical component of the purchasing process. Almost 80% of Serious Golfers indicated they’ve been fit at some point during their golfing lives, and close to 90% of those who have previously been fit plan to be fit for their next purchase. Clearly, club fitting is here to stay, and brands and retailers who provide an excellent experience will benefit.
The Fitter Remains Critical
With so many golfers being fit, and there being more locations than ever before available to offer this service, the human connection remains essential to successful execution. Almost every fitting today includes a digital experience, some more elaborate than others, however everyone is conducted by a professional fitter, and that fitter is the most important part of the fitting process by the golfer. It’s a combination of expertise in the process, knowledge of the various components and equipment, and the ability to communicate with the golfer, engendering confidence in the outcome. This is a continuation of a trend seen in prior waves, emphasizing that well trained, personable fitters who can think on their feet and control the process, are essential to creating a happy golfer who will come back in the future to be fit again and again.
Who builds better custom clubs?
Who builds better custom clubs? The brands who design them, or the Custom Club Fitting Specialist brands that both fit and build? This is a topic of great interest to the golf community, and one we dive into for the first time in 2024. While most golfers, who have been fit, believe both entities are very capable of building a quality set of clubs to their specifications, there are indications that one of the segments is doing a better job convincing consumers about their abilities than the other.
To find the answer to that question as well as much more, visit our dedicated page here or contact us at info@golf-datatech.com to purchase the study.