US News
Putters Propel Growth in July Retail Sales
This week, we released the retail sales figures for golf equipment in the United States with news that on- and off-course sales for the month of July were pretty much level when compared to 2022. Total retail sales were dead even for the month at $393 million, with five categories down and four up. US…
Read MoreTaking the Guesswork out of the DMD Market
This week Golf Datatech announces it’s latest study into the market for Distance Measuring Devices (DMD’s). We’ve been looking into this category since 2011 and working with manufacturers and marketers of products designed to determine the yardage from Point A to Point B. It’s a category that’s undergone revolutionary change in the past 15-20 years.…
Read MorePRESS RELEASE: Latest “Distance Measuring Device” (DMD) Study Reveals Golfers’ Move to Lasers and Smart Watches
June Sees Highest Month of Golf Apparel Sales Ever Recorded
The Golf Datatech market share results for the top lines from the U.S. Golf Apparel market are now published for June 2023 sales. U.S June 2023 Total Golf Apparel Market (On-Off Course) On-Off Course June ’23 vs ’22: Dollars +5.1%On-Off Course June ’23 vs ’19: Dollars +55.4% On-Off Course YTD ’23 vs ’22: Dollars +8.7%On-Off…
Read MoreHealthy Equipment Sales for June 2023
The Golf Datatech Retail Market Share Reports covering U.S. sales through the month of June is now available and we’re happy to confirm that five out of nine equipment categories enjoyed a better month in June 2023 than the same month last year. US June 2023 Total Equipment Market (On-Off Course) On-Off Course June ’23…
Read MoreRounds Played News for June 2023
The latest Golf Datatech National Rounds Played Report for June 2023 is out now with year over year results for 8 regions, all states and several metropolitan areas It is worth noting that US Rounds Played have been up in 4 of the last 6 months and are up 5.5% YTD. Good weather (moderate temps…
Read MoreThe True Art of Custom Fitting
Every 2-3 years, Golf Datatech investigates and analyzes the ups and downs and ins and outs of the custom fitting world. We primarily focus on golf clubs, but also address insights into the appetite of golfers for ball fitting. As we release the new 2023 study, we are diving deep into how the category continues…
Read MoreGolf Equipment Quick Fire Questions
Based on June 2023 Retail Sales Data for Equipment Q: Have Golf Equipment sales slowed down? A: While Golf Equipment sales are off all-time high levels in May of 2023, it was still the third largest May in the history, trailing only 2021 and 2022, and this most recent month was 31% higher than 2019.…
Read MoreGood Moves for May’s Rounds Played Numbers
Rounds played continued to move higher in May of 2023 as most of the country was blessed with good golfing weather, certainly compared to the same month in 2022. On a YTD basis, rounds are up 5.5% vs. the first five months of 2022, and compared to pre-pandemic levels we’re over 15% ahead. Through May we aren’t…
Read MoreStruggle for Off-Course Apparel Sales
US May 2023 Retail Total Market for Apparel (On-Off Course) On-Off Course May ’23 vs ’22: Dollars +7.7%On-Off Course May ’23 vs ’19: Dollars +65.1% On-Off Course YTD ’23 vs ’22: Dollars +9.8%On-Off Course YTD ’23 vs ’19: Dollars +55.4% During May, five of the eight apparel categories had increases while three were down vs.…
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