Gap Closing for Apparel

golf apparel market research by golf datatech

The retail sales data for US golf apparel sales for June 2024 is published this week with apparel sales down -1.8% for the month vs June 2023. US June 2024 Total Retail Market (On-Off Course) On-Off Course June ’24 vs ’23: Dollars -1.8%On-Off Course June ’24 vs ’19: Dollars +14.8% On-Off Course YTD ’24 vs…

Read More

New Insights into Fastest-Growing Segment

“Seven Million Women Golfers Spending at Levels Never Seen Before!” **New Study Published Summer 2024** The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency.  However, before addressing their needs, marketers and…

Read More

Rounds Hold Steady Despite Weather

rounds played data for may 2024

The latest Golf Datatech National Rounds Played Report with results for May 2024 is published today. The report contains year over year results for eight regions, all states and several metropolitan areas.  US rounds were down -0.8% for the month and up +2.4% YTD when compared to May 2023. Thanks to some challenging weather conditions,…

Read More

April Retail Sales a Putt Above

golf datatech equipment sales market analysis october 2022

The US golf retail sales figures are published by us today, with data for April 2024. Overall sales YTD remain slightly higher than in 2023, even though April sales were down almost 1%. Shoes continue to be a drag on the overall golf equipment category: down 11% for the month and YTD. Meanwhile the growth…

Read More

Ecommerce By The Numbers

ecommerce by the numbers by golf datatech

Prior to Covid hitting the golf economy in the early spring of 2020, the online Ecommerce business was healthy and growing. While it continued to be affected by the “law of small numbers”, Ecommerce grew significantly in what was otherwise a relatively stagnant market. In the aftermath of brick and mortar store closures, and the…

Read More

Warm Weather Boost for Golf in March

Golf Datatech rounds played report is published today

The National Rounds Played Report is published by Golf Datatech this week for March 2024 with year over year results for eight regions, all states and several metropolitan areas.  Rounds played exploded across the US in March and were up +21% for the month and +6.8% YTD vs Q1 2023. Due to a mild March…

Read More

March Drop for Every Apparel Category

The retail sales data for US golf apparel sales for March 2024 is published this week with apparel sales down over -10% for the month and dropping by -15% Year To Date. US March 2024 Retail Total Market (on-off course) On-Off Course March ‘24 vs ‘23: Dollars -10.5%On-Off Course March ‘24 vs ‘19: Dollars +29.8%…

Read More

Equipment Sales Grow During Q1

golf datatech equipment sales market analysis october 2022

The US golf retail sales figures are published by us today, with data for March 2024. Total retail sales of equipment were up 1.5% for the month and are up 1.4% year to date (YTD). The best performing category was Wedges, up +14.6%, while Shoes had the biggest drop, -6%. US March 2024 Retail Total…

Read More

Apparel Takes a Tumble in February

Total golf apparel sales thru the on- and off-course channels fell by 18.8% for the month of February and are down 18.4% YTD. Every Apparel category was lower this February, with the most substantial drop coming in Men’s Shirts (-24.5%), which is also the largest overall golf apparel category by far. US February 2024 Retail…

Read More

Weather Impact on February Rounds Played

The latest Golf Datatech National Rounds Played Report with results for February 2024 is now published. The three-page report contains year over year results for eight regions, all states and several metropolitan areas.  Despite being up +4.9% for February 2024, US rounds played remain down -5.4% YTD when compared to February 2023. Warm weather across a…

Read More