Posts Tagged ‘golf market analysis’
Ball Sales Reflect Weather Improvements
Circana’s Golf Datatech released U.S. golf retail sales figures today. October 2024 data shows dollar sales were up 1.9%. October was a better month for the U.S. golf industry. Consumables performed well. Unit and dollar sales of balls increased versus 2023. Better weather in the north meant more rounds played. Clubs generally performed well –…
Read MoreCountry Divide for September Rounds Played
The latest Golf Datatech National Rounds Played Report with results for September 2024 is now out with year over year results for eight regions, all states and several metropolitan areas. US rounds were up +3.6% for the month and up +1.7% YTD when compared to September 2023. On the latest data, Golf Datatech VP, Phil Barnard, said, “This month…
Read MoreGood Growth for Woods and Putters
The US golf retail sales figures are published by us today, with data for September 2024. Total sales for the month were down -2.6% vs 2023. Top Line Commentary Total equipment sales took another drop this month, following the recent trend. Woods and Putters offered some hope seeing year on year growth of +10.4% and…
Read MoreGet the Answers to the Biggest Questions
In 2024 we are pleased to release an even more insightful look into the fastest growing segment of the golf club category.
Read MoreJune Rounds Played Hold Strong
The latest Golf Datatech National Rounds Played Report, with results for June 2024, is published this week with year over year results for eight regions, all states and several metropolitan areas. US rounds were were marginally higher in June, up +1.5% for the month and leaving +2.1% on a YTD basis. Even though temperatures were…
Read MoreGap Closing for Apparel
The retail sales data for US golf apparel sales for June 2024 is published this week with apparel sales down -1.8% for the month vs June 2023. US June 2024 Total Retail Market (On-Off Course) On-Off Course June ’24 vs ’23: Dollars -1.8%On-Off Course June ’24 vs ’19: Dollars +14.8% On-Off Course YTD ’24 vs…
Read MoreProduct Launch Boost for Wedges
The US golf retail sales figures are published by us today, with data for June 2024. Total sales for the month were down -2.6%, and fell into negative territory YTD (-0.2%). “While no one likes to blame the weather for business slowdowns, June of ’24 definitely felt a heavy negative impact”. US June 2024 Total…
Read MoreNew Insights into Fastest-Growing Segment
“Seven Million Women Golfers Spending at Levels Never Seen Before!” **New Study Published Summer 2024** The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency. However, before addressing their needs, marketers and…
Read MoreWarm Weather Boost for Golf in March
The National Rounds Played Report is published by Golf Datatech this week for March 2024 with year over year results for eight regions, all states and several metropolitan areas. Rounds played exploded across the US in March and were up +21% for the month and +6.8% YTD vs Q1 2023. Due to a mild March…
Read MoreEquipment Sales Grow During Q1
The US golf retail sales figures are published by us today, with data for March 2024. Total retail sales of equipment were up 1.5% for the month and are up 1.4% year to date (YTD). The best performing category was Wedges, up +14.6%, while Shoes had the biggest drop, -6%. US March 2024 Retail Total…
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